EMPLOYEE ADVOCACY – BY THE NUMBERS


Powerful Reach of Media


Average Facebook user – 338 friends Average Twitter user – 208 followers Average LinkedIn user – 393 connections


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• Leads developed through employee so- cial marketing convert 7 times more frequently than other leads.


(IBM) • Content shared by employees receives


8 times more engagement than content shared by brand channels. (Social Media Today)


• Employees have on average 10 times more social connections than a brand does.


(Social Chorus) • Only 33% of buyers trust the brand, while


90% of customers trust product or service recommendations from people they know.


(Nielsen)


• Brand messages are re-shared 24 times more frequently when distributed by employees versus brand.


(MSL Group)


• 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. (Weber Shandwick)


• Job applicants from employee referrals are hired 55% faster than average.


(Jobvite)


Jan/Feb | The Retailer Magazine | 15


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