OFFSHORE INTEGRATED GRIDS
FEATURE SPONSOR
JDR CONTRACTED KURO
DRAGON TO PRODUCE AN ANIMATION THAT COULD BE USED IN CLIENT MEETINGS, PRESENTATIONS AND AT EXHIBITIONS
EMPOWERING BUSINESS THROUGH ANIMATION – A CASE STUDY
A world-class provider of subsea technology, JDR are an innovative company with a focus on building strong client partnerships and connecting the offshore energy industry.
VISUALISATION
Kuro Dragon are an industry-renowned studio focused on telling inspirational and empowering stories through animation. The two companies have collaborated over the last 12 months to help JDR enrich their business and engage to a wider audience.
COMPANY APPROACH
JDR contracted Kuro Dragon to produce an animation that could be used in client meetings, presentations and exhibitions. They wanted to showcase the benefits of their new Reeler Mark II, but also explain how JDR works as a business in a way that was beneficial and for their clients. Kuro Dragon combined their experience in both the creative and technical sector by creating a unique 2D style for the animation. Tom Nightingale, Strategy and Marketing Manager at JDR explained their relationship:
“With new technology and products constantly being developed within the energy industry, it’s vitally important you can demonstrate your unique selling points to your potential clients. We are a forward thinking company who believe in visual storytelling as a means to talk about our products. Kuro Dragon understands how to portray our complex engineering products and services, which is vital when we’re trying to secure contracts and attract new business.”
JDR also commissioned Kuro Dragon to produce a visualisation of their new Horizontal Helical Layup Machine. This 3D animation helps showcase JDRs new capability to manufacture complex steel tube umbilical’s and subsea power cables. Stuart Howard, Founder at Kuro Dragon comments on their partnership: “It’s been a pleasure to work with Tom over the last three years. He understands the range of benefits that animation can bring to a business. Most recently, we’ve been working on a bespoke 2D animation explaining the renewable aspect of JDR services which we’re excited to be releasing in the coming months.”
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