ABOUT ROUNDABOUT


ROUNDABOUT THEATRE COMPANY Roundabout Theatre Company (Todd Haimes, Artistic Director) is committed to producing the highest-quality theatre with the finest artists, sharing stories that endure and providing accessibility to all audiences. A not-for-profit company founded in 1965, Roundabout fulfills its mission each season through the production of classic plays and musicals; development and production of new works by established and emerging writers; educational initiatives that enrich the lives of children and adults; and a subscription model and audience outreach pro- grams that cultivate and engage all audiences. Roundabout presents this work on its five stages and across the country through national tours. Roundabout has been recognized with 36 Tonys®


More information on Roundabout’s mission, history and programs can be found by visiting roundabouttheatre.org. 2016-2017 SEASON


, 51 Drama Desks, 62 Outer Critics Circle, 12 Obie and 18 Lucille Lortel Awards.


STAFF SPOTLIGHT: INTERVIEW WITH MARK CAJIGAO, ASSOCIATE DIRECTOR OF CONTENT STRATEGY AT ROUNDABOUT THEATRE COMPANY


Ted Sod: Tell us about yourself. Where were you born and educated? Mark Cajigao: I grew up in northwestern New Jersey. I graduated from Wagner College on Staten Island with degrees in Theatre and English. I also have an MFA in Acting from The New School. In addition to my job at Roundabout, I’m an actor, singer, producer and live in Brooklyn with my wife, two children, and a Jack Russell named Maggie.


TS: How and when did you become the marketing department’s Associate Director of Content Strategy?


MC: I was hired in 2011 as Roundabout’s first full-time web producer to launch what was then our brand-new website. Since then, digital marketing has become much more than just websites, and Roundabout’s marketing team now has three permanent positions dedicated to digital marketing. My current position was created to oversee all digital content across the institution, to ensure that content is being created collaboratively and efficiently and used strategically.


TS: Describe your job at RTC. What are your responsibilities?


MC: Overseeing our digital platforms (websites, microsites, and social media) allows me to interact with all of the departments in the company, so even though I’m part of the marketing team, I get to collaborate with everyone. It’s my job to ensure that both institutional and show- related messaging is consistent and effective on all of our channels. I’m also responsible for making sure our websites provide the best user-experience—whether you visit us to buy tickets, learn more about


TS: Why do you choose to work at Roundabout?


MC: It’s a privilege to come to work every day with the most talented and smartest people, who are just as passionate about the work we do as I am, and it never ceases to amaze me what incredible things we accomplish. To be able to work on classic plays, musicals, and new works… For someone who loves theatre, why would you want to work anyplace else?•


Learn more at roundabouttheatre.org. Find us on: IF I FORGET UPSTAGE GUIDE 23


Education at Roundabout, how we foster the work of young playwrights through the New Play Initiative, or the other ways we give back to the community. I also produce, direct, and conduct the interviews for Roundabout’s videos. When I started, we posted about 45 videos a year on average. Last year, it was more than 120.


TS: What is the best part of your job? What is the hardest part?


MC: The best part of my job is getting to combine my love of creating content with my passion for live theatre, and getting to do it at the best theatre company in the country. Without a doubt, the most challenging part of my job is getting the stars to align, both literally and figuratively, to pull off a successful video shoot. There are dozens of moving parts to coordinate: schedules of actors, directors, playwrights; finding available space for the shoot; putting together the camera crew, planning the interview content… and it all has to come together at the same time on the same day in the same place. Amazingly, we always seem to pull it off.


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