Flesh Co


More than a Century of Adaptation and Growth Roger Buck, Director of Marketing, Flesh Co


Flesh Co, a member of PIA MidAmerica, has faithfully serviced clients for more than a century. After delving deeper into their history, mission, and commitment to customers and employees with Director of Marketing Roger Buck, it's easy to see how they've earned their success and why they'll continue to prosper well into the future.


The Magazine 4 3.2017


PIA: How has your company’s history affected how you do business today?


RB: Flesh Co opened in 1913 when the founder, R. V. Flesh, wanted his own business. He had three goals at that time:


1. Stay on the cutting edge of new technologies.


2. Always provide customers with the best service our industry has to offer.


3. Stand behind every order we produce, thereby providing customers with total peace of mind.


We continue to be a family-owned company with Roy V. Flesh, II (third generation) as CEO and his daughter, Jillian, as our executive vice president. Throughout the years, we have made our business decisions based on those principles.


An interesting point many people may not know is that Flesh Co started as a distributor, not a manufac- turer. When Mr. Flesh found it difficult to find quality business form printers, he decided to open his own printing facility. Over the years, we migrated from a distributor to a trade only manufacturer. He took this a step further in the 1940s and was one of the found-


ing members of the National Business Forms Associa- tion (NBFA), now known as the PSDA.


PIA: What are Flesh Co’s core mission and values?


RB: Though we continue to work from the three core values laid down by the founder, as our industry changed we found our mission had to change as well. We simply can’t do business the way we did 25 years ago or even 10 years ago. Today, our vision statement has six objectives:


1. Continue to be a financially stable and growing organization.


2. Set the standards for product quality and cus- tomer service in the industry.


3. Develop new products and services to anticipate and satisfy our customers’ needs.


4. Offer growth and opportunity for our associates through product diversification and expanding business.


5. Increase the use of developing technologies to reduce cycle time and increase productivity.


6. Improve our connectivity capabilities to increase the “ease of doing business” with our customers.


You’ll notice the objectives are commitments to both our customers and our associates.


PIA: How have you fostered relationships with your best clients?


RB: Like many printers who have survived indus- try changes and consolidation, we understand that quality, delivery, and price competitiveness are a given. So we have to be able to supply services beyond that scope. In some cases, this has meant purchasing or modifying equipment for a specific project in order for our client to win the business. These are normally


SPOTLIGHT


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