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PUBLISHER’S PERSPECTIVE
One Step At a Time
G
lobal warming. Increased pollution. The news about
environmental concerns can be sobering and overwhelming.
Under the face of such seemingly insurmountable problems,
is it possible for one person to take a step in the right
direction? Equally important, will that one step make a difference? The
answer to both questions is yes.
The philosophy behind promoting a green lifestyle is that even small
changes in consumer habits can bring about substantial progress in the
efforts to save our planet. Take the case of plastic bags for example. An
estimated 12 million barrels of oil are needed to make all the plastic bags
used in the United States every year. In the face of such statistics, just last
year, more customers started making the switch from plastic to reusable
totes. Each of these consumers figured correctly that every plastic bag saved is a step in the right direction. These small
purchasing decisions collectively fueled the surge in the popularity of green bags as we discuss in our feature story.
Since the green movement has enjoyed exponential growth, and standards are only clicking into place slowly, you as a
retailer need to make sure the products in your store that you tout as being green, truly are so. After all “greenwashing”—
where companies falsely overstate their green credentials—is a term that many of your customers are aware of and watch
out for. In keeping with our educational mission, I will be at the New York International Gift Fair this month where I
will present a seminar about just this topic. I hope to see you there!
Finally, before I sign off, I’d like to thank all of you for your support of GREENRetailer and the encouragement we have
received after its launch last summer.
Remember, no matter what the business climate might look like today, the green movement is here to stay. Think long
term. After all, Gandhi once said: “Be the change you want to see in the world.” Together, we can green our business
and planet—even if it’s just one step at a time!
Patricia Norins
Publisher, GREENRetailer
6 GREENRetailer
n Winter/Spring 2009 GREENRetailerMag.com
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