ADF09_30-38 9/30/08 4:00 PM Page 33
Interbuild Sets Out Sustainability Stall
Sam Matthews. “While Webinars, MMS
services and other recent technological
advancements all have their place, nothing can
compensate for that interpersonal exchange
and exploration of ideas.”
Interbuild 2008 is specifically drawing on
the revolutionary works of Sir John Egan and
Sir Michael Latham in its re-designed
architectural area – The Architectural Forum.
By encouraging delegates to dissect a series
of high profile projects, the feature aims to
recognise good practice, review areas for
improvement and set out achievable goals for
better managed future partnerships.
However, while The new Architectural Forum
places particular focus on the dynamics within
design teams, these themes are also of
inherent importance across the broader
content of the show.
“Interbuild is all about real, live
business-to-business. It’s an event where the
trade can think, act and do,” says Sam
Matthews. “The show’s continuing success
reflects our practical, let’s do it approach and
sustainability is a case-in-point.
Where other trade events essentially
pontificate its impact, Interbuild presents realistic
solutions that adhere to the latest legislation and
offer the trade tangible business benefits.”
To assist organisers in planning for the 2008
show, EMAP Construct conducted a series of
focus group sessions with representatives from
each of its key audiences at the beginning of
nterbuild 2008, the Building Show, will ‘Rethinking Construction’ report (calling for the year. While supportive of the environmental
be staged over five days between greater lines of communication within the cause, the jobbing trades expressed some
Sunday 26 October and Thursday 30 trade) Interbuild is supporting the industry’s degree of frustration with sourcing eco
October at the NEC in Birmingham. drive for knowledge-share and best practice solutions suited to their current business needs.
IEstablished since 1895, Interbuild is one project working. The research revealed a perception across the
of the UK’s most comprehensive events on the With insightful seminar programmes trades that environmentally approved products
construction calendar. providing delegates with valuable CPD points are inherently more expensive and often aimed
As sustainability continues its reign as the and 44,000 plus industry insiders to tap for more at the specification end of the market,
industry’s number one issue, ‘eco’ will inevitably information, this year’s Interbuild event will representing unrealistic objectives in
be an important theme across the UK’s biggest provide a successful platform for advancing construction today.
building show. In-line with Interbuild’s practical visitors’ professional development, sparking The architect and professional groups,
approach, the ‘green’ focus throughout this debate and valuable face-to-face interaction. however, were keen to see future focussed
year’s event will be showcasing solutions for the “In today’s multi-channel information age, content, looking to view more forward-thinking
‘here and now’. critical one-to-one communication is a ‘Must’,” initiatives as inspirational fodder.
Ten years on from Sir John Egan’s radical says Interbuild’s Senior Marketing Manager, Continued on page 35
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