Why advertise in FBC? Connections


Fitness Business Canada (FBC) magazine makes direct contact with Canadian fitness club owners, managers and staff every two months with the FBC magazine, every month with a digital newsletter and every day with our website and product and service directory for those suppliers directly serving the Canadian market.


Our first publication to the fitness industry in the 1990s was under contract with an industry supplier. When their company closed operations, equipment suppliers who liked the magazine came to us with promises of advertiser support if we could start up our own magazine serving the Canadian market. The first issue of Fitness Business Canada was sent to clubs across Canada in January, 2000.


FBC continues to be a family business with established relationships to industry suppliers, club management and staff as well as a history of organizing management and staff training in the early days. We have close working relationships with IHRSA and canfitpro and take pride in having contributed to the founding and growth of FIC, the Fitness Industry Council of Canada.


What can FBC do for you Today?


• FBC can profile your company. Every issue has a club profile and a supplier profile. We broadcast the best of what you offer to our readers. Your staff know the fitness business and our readers benefit from the products they need as well as when and how to use them.


• FBC can introduce your staff not just as sales people but as entrepreneurs who have much in common with their management and staff, sharing common experiences and providing good advice.


• FBC provides new product information in every issue. You can profile new equipment and services that are as essential to your growth as to the success of our readers.


• Customer Contact: A new offering from the FBC team: fit2print.ca. Professional design of advertising graphics, catalogues and inserts. Best buy printing and targeted mailings to our entire mailing list or to select, prospect groups.


• Management and staff of fitness clubs, public, corporate and a wide range of related facilities look to Fitness Business Canada as a regular and necessary member of the fitness business community. Join the family.


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