INDUSTRY NEWS
In 2011, Aderco had already begun applying R&D resources with regard to the growing concern of sulphur emissions, especially in view of impending Emissions Control Area legislation. Aderco L1050 Lubricity Improver, like 2055G a vegetal-organic formulation, 100% ashless and 100% metal-free, was introduced well in advance of the new, stricter SECA (Sulphur Emissions Control Area) regulations that came into force on 1 January 2015, enabling Shipowners’ and Shipmanagers’ to seamlessly and cost effectively adapt to the new regime. Specifically developed to compensate for the loss of lubricity due to desulphurisation whilst also protecting vital engine components, L1050 has already established itself as the go-to solution when entering Sulphur Emission Control Areas (ECA). Aderco 2055G and L1050 consistently prove to be the ideal combination for ensuring risk-free fuel switch-over operations.
Commenting on the company’s thirty fifth anniversary, Aderco International
CEO Olivier Baiwir said
We are enormously proud of the strong reputation we have earned in the key maritime market place. Our track record has also enabled us to expand into the industrial power generation, mining and transportation sectors as well.
Olivier d’Olne, General Manager of Aderco Marine, adds:
outstanding service. Based on a partnership for progress, it greatly assists that our fuel treatment products more than pay for themselves with the savings they generate.
As a company that continuously and progressively looks forward, the fast approaching challenges of biodiesel fuels are already being addressed by Aderco, with solutions showing compelling results for keeping bacterial growth under control without biocide action.
With our fuel treatment competence being second to none, we are committed to satisfying very demanding customers both through innovative solutions and
THE PARTNERSHIP ASKED OAKWOOD WHY?
Posidonia saw the launch of ‘ The PartnerShip’, an innovative project bringing all stakeholders in shipping together to build awareness, educate and fundraise for good causes as an industry. Following Posidonia 2014, the best creative minds were approached as project partners to create the perfect platform for delivering this global initiative. One of those was brand and communications specialists Oakwood Agency and here we speak to the company Co-Founder Neil Sims about the business and why they were keen to support ‘The PartnerShip’.
Why did Oakwood agree to be one of the main project partners?
To be involved in ‘The PartnerShip’ feels like a unique opportunity to make a difference. Oakwood has developed its own business for the last 20 years based on the ethos of ‘where ideas grow’ and to be a hub of collaboration to develop great thinking.
We have long standing experience and affiliation with the automotive, aviation, oil and gas and marine sectors.
When it comes to brand and communications we love clarifying the complex particularly when technical innovation is part of the story.
This new platform invites relationship building, education and fundraising across the marine business and it gave us a chance to support The Partnership team with a design centric and user friendly digital experience… what’s not to love?
What service did you provide to the project?
The concept and hub of the initiative revolved around a digital platform that can educate and inform.
Oakwood Agency, as a project partner, took on responsibility for the design and build of The PartnerShip website. The website has been developed as a responsive,
mobile, tablet and desktop friendly site to maximize potential user engagement across all devices. The site is built using an
ASP.NET CMS and SQL server database allowing the various partners on the project to contribute to the content on the site. There are plans to add additional functionality to the site, not least of all becoming an education portal it also aims to unite the industry, to build awareness, and fundraise for good causes.
What is your experience and expertise in the maritime industry as a business?
We have experience working with a number of leading brands across the Offshore and Marine sectors including Castrol, GreenSteam, Wärtsilä, Weatherford, WinGD, ABB and LUKOIL Marine Lubricants.
To find out more about Oakwood Agency visit:
www.oakwoodagency.com July 2016 |
www.dockyard-mag.com | p17
www.aderco.com
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