PROFILE
Man Style I
The Invented who Beau Brummell set a benchmark for men’s stle in the
18th century which remains the gold standard to this day. Here, Robin Dut explores the life of the original dandy
n a world suffused with fashion, “best- dressed” lists and the electric vulgarity of celebrity (whether A or Z), it is often the case that real style is forgotten – if recognised at all. So contrary to the
title of this piece, can style truly be created? Of course, the answer – from Savile Row to Jermyn Street – is a resounding yes. George Bryan Brummell – known to all as Beau – set an almost impossible standard for simple elegance in Regency England – a man who cheerfully eschewed the sugary flummery of satins and silks and patterns for streamlined minimalism. A style that is always difficult to do well. A dandy in his own time, Brummell trumped the fops, macaroni, pretty gentlemen and lions – overdressed, over preened, overdone. Few designers today can truly understand the purity of this stance, but some like Ann Demeulemeester, Rei Kawakubo and Carlo Brandelli certainly do. Tailors, however, are automatically R
George Bryan Brummell 36 SAVILE ROW STYLE MAGAZINE
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