Susquehanna LINK - April 2016 Better Together


A video series designed to help build engagement with Shares of Ministry in the Susquehanna Conference, The United Methodist Church


Level 1 - Branding Video - the “why”


Our culture is already submerged in a tsunami of video. According to Cisco, 86 percent of Web traffic will be video in 2016. Video has become a major “influencer” to values. As United Methodists we want to be present and we want our presence to be engaging.


Branding, with video as a major component, is a science, but not an exact science. Clarity in who we are, what we value, and why our world should care, is not an easy endeavor.


Perhaps this video series can be identified as an experiment in branding ourselves as a compassionate Church of Jesus Christ in order to transform the world that God loves.


Certain elements of these two booklet pages are included in the branding video. Some are supported by other communication media.


3


Level 2 - Mission and Ministry - the “what” and the “how”


Level 3 - The Stories - the “who”


WWW facebook.com/susumc @susconf #susumc susumc.org/bettertogether


INTER-MEDIA COLLABORATION


Alive in Christ Together


why what who


This video series is organized around the pamphlet written by Mike Bealla that has been distributed throughout the annual conference. The pages below are available in more readable form at susumc.org/ bettertogether. Copies of the booklet are available at your church or call 717-766-7441 to request a copy.


how


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16