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COVER STORY


ASCA 2016 Convenes in Dallas this Month


Plan now to make the most of the opportunities there BY SAHELY MUKERJI


I


n a year filled with change and uncer- tainty in health care, ASCA is offer-


ing ASC professionals a one-stop shop where they can get everything they need to manage their facility more effec- tively and make critical decisions that will ensure their ASC’s future success. ASCA 2016, May 19–22, at the Gay- lord Texan Resort & Convention Cen- ter in Dallas, Texas, is that destination. “The ASCA meetings provide a


rich environment in which to learn strategies for addressing the difficult challenges faced by organizations in today’s complex health care environ- ment,” says Linda McSmith, RN, assis- tant vice president of risk management at OneBeacon Healthcare Group in Farmington, Connecticut. “The


networking opportunities


are numerous, and the meeting is a nice combination of learning and fun,” adds Ann Geier, RN, chief nurs- ing office of SourceMedical based in Wallingford, Connecticut.


Networking As Geier recognizes, at ASCA 2016, attendees will have many opportunities


16 ASC FOCUS MAY 2016 ASCA 2016


For more information, go to www.ascassociation.org/ asca2016


to network with their peers, interact with session presenters and seek out the


information and expertise they


came to find. This year’s meeting also incorporates special wellness events that include a group yoga class, a 5K fun run/walk and a walking challenge that relies on pedometers to measure just how much ground meeting attendees cover each day. On Saturday evening, all attendees


are invited to an evening social event at the Glass Cactus nightclub where refreshments will be served and dance music will be provided. The club fea- tures a 2,000-square-foot dance floor, a 13,000-square-foot deck overlooking Lake Grapevine and a mechanical bull. Line dancers will be on hand to teach participants how to kick up their heels in true Texas style. And rumor has it


that “Dolly Parton or John Wayne” might make an appearance.


Keynote Speaker What do an airline and ASCs have in common? Turn to Dave Ridley, retired senior executive of Southwest Airlines, for that answer. He will deliver the keynote speech, “LUV* Lessons: Service Excellence from the Inside Out,” and discuss how the success of a business boils down to its culture of customer service. Ridley retired from Southwest Air- lines in January 2015, after a 27-year career. During his tenure with the com- pany, he served as a senior executive in a variety of operational, commercial and staff functions including senior vice president, chief marketing officer, senior vice president of people and leadership development, senior vice president of business development and vice president of ground (airport) operations. During his years at Southwest (1988–2015), the company grew from a $700-million-in-revenue regional air- line flying to 26 US cities to the largest domestic airline in the US with nearly $20 billion in revenue and flights con- necting 97 cities in 40 states, Mexico and the Caribbean.


*LUV is the New York Stock Exchange symbol for Southwest Airlines


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