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INTERNET RADIO: AN ESSENTIAL AND SYNERGYSTIC ADDITIVE COMPONENT FOR ONLINE AND BROADCAST MEDIA BUYS


Internet radio has been around for a while and more and more listeners are seeking online entertainment making


them a highly engaged demographic overall, therefore many advertisers are realizing the value of adding internet radio advertising as a means of getting the word out about their product/services to gain new customers.


Internet radio advertising as a complementary component to existing online and broadcast radio campaigns gives advertisers a far greater impact on their ad campaign response rates across a broad array of actions - online, offline and well beyond the click.


* BY 2017 research is trending that advertising dollars on Internet radio will surpass the revenues of television advertising dollars.


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