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Enabling Change Smartly
He then worked with the innovative audio and video pioneering company AMPEX and was based in two regions. Firstly as a senior field service engineer in Fribourg, Switzerland (installing and maintaining systems and equipment in Switzerland and Eastern European countries) and later transferring to Athens, Greece (with customer service responsibilities across the Middle East).
In 1990 Peter began work for Sony Broadcast Middle East in Dubai and gained experience of all broadcast products across the production chain. Installing, maintaining and designing systems across the Middle East, he gained experience of the technology in the traditional video workflow.
In 1995 he moved to Hong Kong with BTS (Broadcast Television Systems) as Customer Service Manager for Asia and saw market growth with its merge into Philips Broadcast in the APAC region. Peter transferred responsibilities to represent the Production Switcher Business Unit in APAC and had several roles within the company including pre-sales, product marketing, business development of the news production products, working with the business units such as Ignite and Media Fuse. These News Production solutions were innovative tools for the efficient repurposing of content to multi- platforms. He witnessed the purchase of the company by Thomson Broadcast and the merger with Grass Valley plus the technology move from analog to digital and onto new media.
In 2009 he took a break from Grass Valley and worked for two and a half years with the Vitec Group, representing the RF brands of Nucomm and IMT as the regional sales manager for APAC. Here he gained experience in the technology of RF mobile and fixed links, growing the business for the Vitec Group in the region.
Returning to Grass Valley in 2011 as Channel Management Director for APAC, Peter headed up and grew the re-seller network across the APAC region.
As of 2014 Peter is using his knowledge and experience of the Asia territory, mixed with his engineering and commercial background in the broadcast and media companies, working for the IABM as Director APAC. Establishing and setting up the APAC region from the Singapore regional office, growing the membership and addressing the needs of the IABM members.
Peter has been published in the broadcast engineers’ reference book, Mixers and Switchers and presented papers at the Koba 2012 (Seoul, S. Korea) on Camera Imaging Technology; at BIRTV (Beijing China) on Advances in Video Technology; at ABU 2012 (Kuala Lumpur, Malaysia) on Innovations in the Live Production Ecosystem and at ABU 2013 (Kuala Lumpur, Malaysia) on Nonlinear Production Philosophy.
Paul Jones
Sales Director, Oracle-Front Porch Digital As Sales Director for Front Porch Digital, Jones is responsible for Asia Pacific sales of the DIVASolutions suite, which provides an
integrated workflow to Migrate, Manage and Market your media. Paul has been with Front Porch for 7 years and has been instrumental in helping drive market share up to 80%. Following his technical education in the UK he began working for broadcast equipment vendors and has experience of analogue video, through digital and finally the complex file based workflows of today. Responsible for the Singapore office, Paul has worked in APAC for 25 years and lived here for 18.
Dr Peter Siebert
Executive Director, DVB Project Office Peter Siebert is the Executive Director of the DVB Project Office in Geneva, where he is responsible for all operational aspects of the DVB organization. Prior to this he has been with Philips Kommunikations AG (PKI AG)
in Nürnberg/Germany, SES-ASTRA in Luxembourg and Siemens Schweiz AG in Zürich/Switzerland. His professional carrier spans all aspects of audio-video technology such as video transmission over telecommunication networks (PDH/SDH), satellite and IPTV networks. He has been responsible for several ETSI specifications in the area of satellite as well as for DVB standards. He holds several patents for various aspects of audio-visual data transmission.
Dr Peter Siebert received his
M.Sc. degree in 1984 and his Ph.D. degree in 1989 in physics from the University in Frankfurt, Germany. In addition he holds a degree in economics from the University in Hagen, Germany and an MBA from the Open University in Milton Keynes, UK.
Dr Fintan Mc Kiernan
CEO, Ideal Systems Singapore Fintan joined Ideal System Group in 2011 to establish a S.E.A. hub office in Singapore, which now includes offices in Kuala Lumpur and Jakarta. Ideal (SEA) has delivered broadcast projects to operators including
Sony Pictures, Fox Sports, Astro and Globecast, Encompass, SingTel, Brand New Media and MediaCorp. In January 2014 Fintan launched SoftCast Technologies, a new software based broadcast product ecosystem for the Asia market.. Fintan joined Ideal Systems having established OmniBus Systems APAC head office in Kuala Lumpur in 2008 (now GV) where he was responsible for the introduction of iTX Playout and Automation in Asia including deployments in Tokyo, Hong Kong, Malaysia, Singapore, Indonesia and Australia.
Fintan previously held roles with Piercom Software as Director of Government Services, British Telecoms, Enterprise Connectivity Unit and Gateway 2000, UK and was Sales Director at DigiSoft TV in Italy for DVB-T solutions and USA for IPTV solutions sequentially.
Dr. Yuan-Xing Zheng, Head of Broadcast Service Architecture,
Dr. Yuan-Xing Zheng
British Broadcasting Corporation Dr. Yuan-Xing Zheng is BBC’s Head of Broadcast Service Architecture and currently is responsible for broadcast common services architecture, including file-based delivery,
transcoding, broadcast interfaces control, and IP-based broadcast contribution network. She is also responsible for setting BBC’s policies and standards on contribution audio and video codec.
Dr. Zheng joined the BBC in 2000, and has been involved in many interesting BBC projects, from Radio camera amplifier design, real time audio signature abstraction, the Olympics network architecture, through to the BBC’s Next generation Network pilot. She is also very active in EBU committees and chaired ‘IP Measurement’ and ‘Service Level Agreement’ working groups. Dr. Zheng holds a PhD degree in Satellite Engineering from University of Surrey, U.K.
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