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October 2015 MAINE COASTAL NEWS Page 5. The Newport International Boat Show


NEWPORT – As I said in the Publisher’s Note, I really do not like driving south of Augusta and when others are heading to Florida, I would rather be going to Eastport. Unfortunately, there are times you have to bite the bullet and go over the dam we call Boston. T ere are family get-togethers, a Red Sox game or two and every year in September, I head south to the Newport International Boat Show, in Newport, Rhode Island to promote the boatbuilders of Maine and actually I enjoy it. For the last fi ve years, I have been at


this boat show as a representative of Maine Built Boats (MBB), which is a marketing organization for the Maine boatbuilders and repairers. In today’s world you can no longer depend on word-of-mouth sales. You need to have a website, maybe do a little on social media, advertise where you think potential customers might see it, and of course attend boat shows. To most non-techies getting on the computer is like getting 300 lashes. Most do not like doing anything related to marketing. T ey want to just build or repair boats. A large percentage of them do not even own a computer, but more and more they understand the potential of marketing. Boat shows are another world, and one of those necessary evils. T ey are expensive, time consuming and you have to talk to people. MBB was formed to assist in all these areas of marketing. We host a website, have a Facebook page, hold a symposium in December (this year on design), send out newsletters, and attend several boat shows. T e most important boat show we at-


tend is the one in Newport. It is a four day show with over 30,000 attendees, over 750


exhibitors from around the world and boats of every type and style from 15 to 110 feet in length. T e show draws people from all over the northeast and beyond. T e State of Maine was well represented with: A. G. A. Correa, Artisan Boatworks, Back Cove Yachts, Brunswick Cushions, Chart Metal Works, Classic Boat Shop, Custom Float Services, DeLorme, DiMillo’s Old Port Yacht Sales, East Coast Yacht Sales, Epifanes, Front Street Shipyard, Great Island Boat Yard, Great Water Inc., Hamlin’s Marina, T e Hinckley Company, Hodgdon Yacht Services, John William’s Boat Company, Journey’s End Marina, T e Landing School, Lyman-Morse Boatbuilding, Morris Yachts, Navtronics Marine, North Atlantic Infl at- ables, Ocean Navigator/Professional Mar- iner, Ocean Planet Energy, Portland Boat Mattress, Portland Yacht Services, Puffi n Boats, Rockport Marine, SW Boatworks, Sabre Yachts, Southport Boats, Southport Marine, US Harbors, Victron, Wayfarer Marine, Yale Cordage, and Yankee Marina & Boatyard. If you want to reach a market encom-


passing New England, mostly southern, and a little further down the East Coast, you want to exhibit at this show. T e State of Maine is very popular with many of the attendees. Some of them already boat here, but others defi nitely have it on their bucket list. T e questions range from where they can fi nd a long term mooring, store for the winter and then the ones I want to talk to, those looking to get some major work done or build a new boat.


Continued on Page 21.


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