American Force Expands Offerings, Acquires 360 Forged as Cultural Significance Continues to Drive Brand


American Force, the parent company of the iconic American Force Wheels brand, is expand- ing its product offerings to include forged monostock and three-piece wheels for musclecars. As part of the company’s acquisition and growth strategy American Force recently acquired 360 Forged, a Miami-based manufacturer


of


forged wheels (terms of the agree- ment were not released). “The company’s current product lineup, their business model and commit- ment to manufacturing superior forged wheels for musclecars, both domestic and foreign, including late and early models, line up with our company’s business objectives and philosophy,” said Ray Shadra- van, American Force owner and president. Shadravan continued, “It was the natural evolution of our company and brand to expand and answer the wishes of our customers who have been requesting we make wheels for cars. We chose muscle because it is also a natural step, after catering to the American truck market for the last decade. Our goal is to stay true to our Ameri- can heritage.” 360 Forged will be re-branded American Force Muscle and will serve as the platform from which to launch the company’s new musclecar wheels.


When Nick Chin, director of marketing for American Force, was asked how adding forged wheels for musclecars will effect the com- pany’s culture, which is significant and has culminated in the addition


of more than a quarter-million fans and followers on the company’s social media sites,


he stated, “By


adding the new brand, the new products to our lineup, we fully expect our customer base and our num- ber of friends and followers online


to


grow exponentially. We will carry


over


the same commitment to quality and the same ‘the voice of one, the work of many’ philosophy that we currently incorporate into pro- duction of our wheels for trucks, duallies, Jeeps, SUVs and UTVs. Our business


was built


around talking with and getting to know our customers. It’s about establishing genuine relation- ships, not just about the numbers, and I think that is what has truly


2003,


set us apart and


allowed for and helped create the American Force culture,” Chin concluded. Since


American Force


Wheels Inc., has used the latest technologies and finest materials to manufacture custom aftermarket wheels for truck enthusiasts. With a reputation for creating radical wheel designs that deliver real-world func- tionality, American Force Wheels


American Force Muscle will serve as the company’s new platform for musclecar wheels.


develops innovative products for custom truck owners. American Force Wheels, a SEMA and Wheel & Tire Council WTC member com- pany, offers a lifetime warranty on


its wheels against manufacturing defects. For more information, visit www.americanforcewheels.com. Visit


American Force Wheels in booth #47045.


WHEELS & ACCESSORIES


Continued from page 65 Current as of August 28, 2015


Merceli Wheels/ Mystikol Wheels ................... . 47167 MGP Caliper Covers.................. . 47135 MKW Wheels ....................... . 46097 Movement Products- The Wheel Reinvented .............. . 47233 Ningbo GC Tire Valves Industry & Trade Co. Ltd. ................... . 90115 Ningbo Longtime Machine Co. Ltd. ...... . 48125 Ningbo Tongcheng Auto Parts Co. Ltd. ..................... . 48238 Ningbo Yinzhou Elite Auto Parts Co.Ltd....................... . 48239 Ningbo Yinzhou Huachi Auto Parts Co. Ltd. ..................... . 90009 Ningbo Yinzhou Jinuo Auto Accessories Co. Ltd. ................ . 48095 Paragon Luxury Wheels ............... . 47125


PDW INnternational .................. . 47185 pinnaclewheel.com .................. . 90021 POLO & Karizzma Wheels ............. . 46046 Prime Wheel Corp.................... . 46019 Protech Wheel Industrial Co. Ltd. ........ . 30277 RDR Wheels........................ . 47079 Rennen International/ DONZ Wheelz ..................... . 47018 Revolution Supply Co. ................ . 48101 Rev Wheel LLC ..................... . 45111 RideStyler by Burkson . . . . . . . . . . . . . . . . . 47022 RimPro-Tec/Wheel Bands ............. . 48241 Rohana Wheels ..................... . 48199 ROTA Wheels....................... . 46033 Royal Wheels & Accessories ........... . 47086 Rucci Forged Wheels ................. . 45199 Ruian Yijiada Auto Parts Co. Ltd. ........ . 38179 Saffiro Tires/Katana Wheels............ . 43187 Savini Wheels ...................... . 43103 SB Wheel Manufacturing .............. . 48209 SPDline Wheels . . . . . . . . . . . . . . . . . . . . . . 34310 Standards Testing Laboratories ......... . 45163 Starr Wheel Group ................... . 47020 Status Alloy Wheels/Ruff Racing/ Tuff AT/X.O........................ . 46057


66 SEMA Show Daily | #SEMA2015


Strada Wheels Inc.................... . 47065 Stripe-It-All/Tapeworks Graphics ........ . 90310 STR-Racing ........................ . 45211 Sunrise International USA Inc. .......... . 47109 Taper Pro USA Inc.................... . 47203 Tianjin CM Wheel Co. Ltd. ............. . 90320 Tiarra Forged Wheels/ Tiarra Luxury Grilles ................ . 47197


Topline Products .................... . 45053 TRAKlite Wheels..................... . 44317 TSW Alloy Wheels ................... . 47029 Turnin’ Heads ...................... . 90051 Twinake Industry Co. Ltd............... . 46238 2CRAVE ..................... . 47057, 46039 TYREDOGUSA ...................... . 48236 ULVAC Technologies Inc. .............. . 47173 Uniauto/Rimtech .................... . 46036 Varro Wheels ....................... . 48225 Vehicle Inspection Systems ............ . 48109 Velocity Wheel ...................... . 45167 Versante Wheel ..................... . 48177 Vision Wheel ....................... . 47017 Vorsteiner ......................... . 46199 Vossen............................ . 46044 Voxx Wheel ........................ . 48121


Wenling Yaoding Machine Co. Ltd.................... . 38153 The Wheel Group/ Wheel-1 ......................... . 43047 Wheel Repair US .................... . 48232 White Knight Wheel Accessories ........ . 46045 WTW INC. ......................... . 45119 Wuxi Hengsheng Wheel Co. Ltd. ........ . 48172 XIX Wheels......................... . 46051 XXR Wheels/Primax Wheel Corp. ........ . 45079 Zenetti Wheels...................... . 46233 Zhejiang Autom Aluminum Wheel Co. Ltd. .................... . 48131 Zhejiang Baokang Wheel Manufacturer Co. Ltd................ . 90425 Zhejiang Dicastal Hongxin Technology Co. Ltd. ................ . 47177 Zhejiang Hongsun Wheels Co. Ltd........ . 15606 Zhejiang Jujiu Hub Co. Ltd. ............ . 42296 Zhejiang Kangshun Industry & Trade Co. Ltd. ................... . 34328 Zhejiang Xinghui Aluminum Wheels Co. Ltd. ................... . 90212 Zhejiang Yueling Co. Ltd. .............. . 47087 Zito Wheels ........................ . 47221


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