TRAINING


Tennis star Ana Ivanovic has partnered with a team of inves- tors and entrepreneurs to launch what has been described as ‘Uber for personal trainers.’ Te world No.7 – who bowed


out of Wimbledon last month with an early defeat – is a co-owner of trainers4me.com, a new digital platform which provides exercise enthusiasts with immediate access to thousands of trainers across the globe. Like taxi-ordering app Uber, trainers4me.com aims to “revolu- tionise the consumer experience” in the physical activity sector. The development marks the


Castleford Tigers Rugby Football Club’s plans to build a new stadium have taken a step forward after the gov- ernment decided not to call in the planning application. The proposed 10,000-


capacity stadium is part of a £135m mixed-use Five Towns Park development in Glasshoughton, consist- ing of a 50-acre country park and a 53,000sq m retail and entertainment complex. Developed by Lateral


latest example of technologies being applied to the fitness industry, having enjoyed success in other sectors. Recently, Les Mills announce the launch of its new ‘On-Demand’ streaming service, which Leisure Opportunities dubbed “Spotify for fitness classes,” while booking platform upmysport has also sought to provide a portal connecting consumers with exercise professionals. Ivanovic has teamed up with internet entre-


Property Group, the sheer size of the project meant the plans had to be considered by the Department for Communities and Local Government (DCLG). Wakefi eld Council had approved the original planning application back in February. DCLG decided, however, not to call the proposals in for further scrutiny, which could have delayed the stadium opening date. Tigers CEO Steve Gill said he was “thrilled”


that the project has now cleared its last planning hurdle. “It’s a huge relief to hear the


preneur Marko Filej and former Wall Street professional Alexander Tamarkin to bring the trainers4me.com concept to market. It will aim


England Golf ’s renewed emphasis on structured coaching


courses T e stadium will form part of a £135m mixed-use project Ivanovic is bringing the trainers4me.com concept to market


application is not being called in,” Gill said. “We’re now in a great position to deliver the Five Towns Park project to our local com- munity. T ere are a lot of excited people in Castleford at the moment, but we still have worldwide community of spo ts lovers by delivering the easiest and most cost-effective way of finding a top-class personal trainer or instructor anywhere in the world,” said


Fresh thinking drives up golf participation Budget cuts ‘pose risk’ to initiatives


and


Government cuts to further education budgets are putting key initiatives tackling obesity and physical inactivity at risk, potentially triggering an even bigger health crisis, a new piece of research has warned. The research, commissioned by fitness qualifications provider YMCA Awards, came as chancellor George Osborne deliv- ered t e first budget by a Conservative government in almost 20 years last month. Osborne hopes to make £30bn in savings as part of his deficit-reduction strategy, wiligth many sectors facing uncertainty. Te YMCA Awards research forecasts a shortfall of people taking structured golf coaching current rates at which FE Colleges are cutting s gone up 48 per cent since 2014.


providing regular playing opportunities has led to a marked surge in new players taking up the sport. A new impact report by the national governing body shows that there were 8,500 new club memberships taken up in the year to March 2015 – which could equal £7.2m in annual subscriptions.


The report also spot- hts large increases (43 per cent) in the number


in trained fitness instructors and coaches if and the number of people playing weekly pl haaces and closing departments continue. Data compiled by EMSI for YMCA Aw rds


The increases are credited to England


shows there will be a need for 6,867 newly qualified professionals by 2019, with demand predicted to maintain a steady rate of increase into the 2020s and beyond. However, fol- lowing a fresh wave of budget cuts, YMCA Awards notes that courses designed to provide qualified fitness and leisure professionals are being disproportionately affected.


Golf Strategic Plan for 2014-17 which has seven key aims, including creating more players, more members and stronger clubs.


© CYBERTREK 2015


Golf ’s new strategy of providing fewer one-off taster sessions and placing more emphasis on coaching and off ering regular sessions which are more likely to lead to club memberships. T e new approach supports the England


Opportunities for regular playing sessions have increased for all ages George Osborne is overseeing £30bn of spending cuts Claire Roberts, England Golf ’s head of “Examining the impact of budget cuts, it is clear that departments related to the leisure sector and related skills such as fitness training and coaching are seen as a soſt target when it comes to administrators wielding the axe,” said Rob May, director of YMCA Awards. “Tis is beenjor con encouraen tge imp Entglnce to oolf nation of tackling the epidemic of inactivity that is affecting our health and wellbeing as well as having a knock-on effect on the costs of healthcare.” Detar?a=G8R5W_O


participation, commented: “Our research tells us that it is golf club members who play golf most oſt en and our county network has, therefore, concentrated on creating more regular players and more members. “T e results of the past 12 months have a ma very cern givginh and or a and G ur will continue to work with counties and clubs to promote regular coaching and ways to recruit a d retain club members.” Details: http://lei.s ils: http://lei.sr?a=G5j2z_O


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this year, with the new stadium ready for the 2017 season. Details: http://lei.sr?a=y3M8x_O Ivanovic. “We provide instructors in almost every sport imaginable from golf to kite surfing.” Details: http://lei.sr?a=G8V7h_O


to help consumers connect to personal trainers and sports coaches, anywhere in the world, with Filej outlining ambitions to become “the next Airbnb in the world of sports.” “Te aim of trainers4me.com is to build a k to do before we start the groundwork.” Construction work is now expected to begin


SPORT Teigers’ stadium plans push ahead nnis star la nches ‘Uber for PTs’


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