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HEALTH & FITNESS Chris Hoy invests in Pure Gym


Six time Olympic gold medal winner Sir Chris Hoy has invested in Pure Gym and will partner the group as a special adviser. In his new role, Hoy will


act as an ambassador for Pure Gym and advise on how the operator can enhance the overall customer expe- rience, support members in being more active and help them to achieve their individ- ual goals. He will also act as a consultant on potential new Pure Gym products and services. “Chris is a truly outstanding sportsman and


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Hoy will also consult on potential new Pure Gym products and services Hoy joins Pure Gym as the business reaches a


a superb technician in terms of training exper- tise. As a multi Olympic medal winner he is well placed to advise on strengthening our product offering and services,” said Pure Gym CEO Humphrey Cobbold. “Having known Chris since before his retirement, I also know he’s not just interested in elite sports but is deeply committed to helping people of all abilities be healthier and more active. I therefore cannot think of a bet- ter person to join us and support our mission of opening up access to affordable, high quality fitness facilities to as many people as possible.”


major milestone in its expansion. Tis week the chain will open the doors to its 100th club in East Kilbride. Te group also remains on course to acquire 43 LA fitness sites, pending Competition and Markets Authority (CMA) approval. “I have followed Pure Gym’s swiſt expansion


over the past few years and have admired the way in which they have changed the gym market for the benefit of consumers of all ages, abilities and interests,” said Hoy. “I am particularly interested by the fact that 30 per cent of our customers have never been members of a gym before.” Details: http://lei.sr?a=T5C7M_O


Major suppliers throw weight behind LIW


With just weeks to go until the biggest date in the phys- ical activity sector calendar, Leisure Industry Week (LIW) 2015 is gaining steady momen- tum with a number of major equipment suppliers booking stands for the event. Matrix Fitness, Precor,


Cybex, Octane Fitness and Jordan Fitness are among the fitness equipment sup- pliers to have confirmed they will exhibit at the two- day event. Tey’ll be joined on the show floor by heavy- weights from the aquatics industry – such as Zoggs – and drinks giant Lucozade. Having seen falling attendances in recent


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A number of key suppliers have confirmed their presence at the show


years, there had been uncertainty as to whether suppliers would support LIW 2015, but a change of ownership and a fresh approach appear to have inspired renewed confidence. BodyPower Holdings – the company which produces popular health and fitness consumer show BodyPower Expo – recently acquired the long- standing industry event from United Business


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Media (UBM) for an undisclosed fee. Te new owners are eager to bring new ideas to LIW and chief executive Nick Orton has advocated an innovative approach with fresh thinking. “As one of the largest suppliers and manufac-


turers of fitness equipment, Precor is pleased to once again support the industry’s key UK trade show and is excited with the changes Bodypower are making to the event,” Precor’s UK market- ing manager Jonathan Griffiths told Leisure Opportunities. Details: http://lei.sr?a=G2z9n_O


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