14 The Hampton Roads Messenger Health


Volume 9 Number 9 and


E-Cigarette Use Triples Among Middle and High School Students in Just One Year


Hookah use doubles; no decline seen in overall tobacco use among middle or high school students


May 2015 sustaining hard-hitting media


campaigns. The report also concludes that because the use of e-cigarettes and hookahs is on the rise among high and middle school students, it is critical that comprehensive


tobacco control


and prevention strategies for youth focus on all tobacco products, and not just cigarettes.


The National Youth Tobacco Survey (NYTS) is a school-based, self-administered questionnaire given annually to middle and high-school


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About the Partners Current e-cigarette use among


middle and high school students tripled from 2013 to 2014, according to data published by the Centers for Disease Control and Prevention and the U.S. Food and Drug


Administration’s


Center for Tobacco Products (CTP) in a recent Morbidity and Mortality Weekly Report (MMWR). Findings from the 2014 National Youth Tobacco Survey show that current e-cigarette use (use on at least 1 day in the past 30 days) among high school students increased from 4.5 percent in 2013 to 13.4 percent in 2014, rising from approximately 660,000 to 2 million students.


Among middle school


students, current e-cigarette use more than tripled from 1.1 percent in 2013 to 3.9 percent in 2014—an increase from approximately 120,000 to 450,000 students.


survey started


This is the first time since the collecting


data including while on


e-cigarettes in 2011 that current e-cigarette use has surpassed current use of every other tobacco product overall,


cigarettes. E-cigarettes were the most used tobacco product for non-Hispanic whites, Hispanics, and non-Hispanic other


race cigars were the


most commonly used product among non-Hispanic blacks.


“We want parents to know that


nicotine is dangerous for kids at any age, whether it’s an e-cigarette, hookah, cigarette or cigar,” said CDC Director Tom Frieden, M.D., M.P.H. “Adolescence is a critical time for brain development. Nicotine exposure at a young age may cause lasting harm to brain development, promote addiction, and lead to sustained tobacco use.”


Hookah smoking roughly doubled


for middle and high school students, while cigarette use declined among high school students and remained unchanged for middle school students. Among high school students, current hookah use rose from 5.2 percent in 2013 (about 770,000 students) to 9.4 percent in 2014 (about 1.3 million students).


Among middle school


students, current hookah use rose from 1.1 percent in 2013 (120,000 students) to 2.5 percent in 2014 (280,000 students).


The increases in e-cigarette and


hookah use offset declines in use of more traditional products such as cigarettes and cigars. There was no decline in overall tobacco use between


conventional


2011 and 2014. Overall rates of any tobacco product use were 24.6 percent for high school students and 7.7 percent for middle school students in 2014.


commonly


In 2014, the products most used by high


students were e-cigarettes (13.4 percent),


hookah school (9.4 percent),


cigarettes (9.2 percent), cigars (8.2 percent), smokeless tobacco (5.5 percent), snus (1.9 percent) and pipes (1.5 percent). Use of multiple tobacco products was common; nearly half of all middle and high school students who were current tobacco users used two or more types of tobacco products. The products most commonly used by middle


school students were


e-cigarettes (3.9 percent), hookah (2.5 percent), cigarettes (2.5 percent), cigars (1.9 percent), smokeless tobacco (1.6 percent), and pipes (0.6 percent).


Cigarettes, cigarette are currently FDA’s tobacco control


roll-your-own tobacco and smokeless tobacco


subject authority.


The agency currently is finalizing the rule to bring additional tobacco products such as e-cigarettes, hookahs and some or all cigars under that same authority. Several states have passed laws establishing a minimum age for purchase of e-cigarettes


or


extending smoke-free laws to include e-cigarettes, both of which could help further prevent youth use and initiation.


“In today’s rapidly evolving tobacco marketplace, the surge in youth use of novel products like e-cigarettes forces us to confront the reality that the progress we have made in reducing youth cigarette smoking rates is being threatened,”


said


Mitch Zeller, J.D., director of FDA’s Center for Tobacco Products. “These staggering increases in such a short time underscore why FDA intends to regulate these additional products to protect public health.”


The


distribution, tobacco


report of concludes that


further reducing youth tobacco use and initiation regulation


proven strategies. included


programs at levels,


products funding


is achievable through the


manufacturing,


and marketing of coupled with These strategies tobacco


control CDC-recommended


products, implementing and enforcing comprehensive


laws,


increasing prices of tobacco smoke-free


tobacco, to


Jay Leopardi is a lifestyle and pop culture branding expert, and is the founder & CEO of Bad Boy Branding. Working with start-ups to top tier brands, he reinvents the traditional structure of brand development.


Leopardi's theory: a great product


that doesn't connect with people in their everyday lives is like a Rolls Royce with no gas- it looks great, but it's not going anywhere.


World famous celebrities, start-up


entrepreneurs, and mega-corporations are just a few of the different types of clients Jay Leopardi and his team of in- dustry-leading professionals empower.


personal


While he has helped shape the brands of celebrities


like


Cedric the Entertainer and companies like Fuse Science, some of Leopardi's favorite projects have been in fashion and technology. His accolades range from innovative inventions and new business funding techniques, to concept


actualization and product


launch campaigns. His entrepreneurial endeavors include product placement, licensing and integration, TV & Film production and online brand awareness. He executes a full scale service model, handling every step in the process of brand growth, from start to finish. As featured in many publications such as Forbes, Newsweek, Bloomberg, Wall Street Journal, Strategy Magazine, Elle, Upscale, Ok Weekly, and many others, Jay shares unparalleled real life stories, and delivers relatable business messages to his diverse audience.


Jay emphasizes the importance in building strong relationships, like what he shares with "The Shark," Daymond John, of the hit television show, "Shark Tank," as well as with many of the entrepreneurs who've been launched from the show.


Collectively handling a


seven-figure business that started from his own home, Leopardi has been deemed, "The Master of Reinvention" according to Strategy Magazine, and is the ultimate representation of an entre- preneurial success story.


Football Cornerback,


Walter Thurmond is a National League with


the


professional Philadelphia


Eagles. He grew up playing baseball, football and other competitive sports in Los Angeles, CA. At the age of 16, Thurmond was already a two-sport star in both football and track and field, at West Covina High School.


Critics, coaches, and fans alike, considered him


one of California's fastest players in all the land. It was Walter's outstanding work ethic, athleticism, and competi- tiveness that led West Covina to the CIF Southern Section Division VII Championship, earning him All-San Gabriel Valley Region honors.


Moving on to the University of


Oregon, Thurmond's life was laid back, compared to his time in LA. The community welcomed him with open arms, and it was in fact their genuine love and support that motivated him to become a starter and a redshirt freshman


for the Ducks. During


this time, Walter earned honorable mentions in 06' and 07' for the All-Pac 10 Teams; and during the 08' Holiday Bowl at Qualcomm Stadium, where Thurmond thrust himself into the spotlight, by intercepting a pass intended for Oklahoma State Cowboys' wide


receiver, Hubert Anyiam. In


2009, Thurmond was forced to sit out, as a result of torn ligaments in his knee.


Time healed Walter's injuries, and


once again the winning cornerback was back in the gym, preparing to grasp his lifelong dream of playing in the National Football League. His efforts paid off, and Thurmond was drafted by the Seattle Seahawks in the fourth round of the 2010 NFL draft. However, just three days after being selected, he suffered a broken fibula and sprained ankle, sidelining him for most of 2010. However, Thurmond made a miraculous comeback in 2014, and went on to help will his team to victory over the Denver Broncos, winning the Superbowl in 2014.


Giants signed Walter


In the off -season, The New York to a one-year


deal, but 2 games into the 2014 NFL season, Thurmond was placed on the injured reserve list because of a torn pectoral.


The injuries weighed on


Walter, causing him to re-think his career, thus leading him to this current opportunity. He decided to join forces with Jay Leopardi and Carl Harte of Bad Boy Branding to create this new and innovative technology concept, set to launch in 2016.


Until then, Thurmond will be


extremely busy- executive producing four films that are now in post-pro- duction, as well as another film and TV show, that are currently in pre- production. He will also continue to promote literacy


in inner-city


schools through his Walter Thurmond Foundation for Arts and Education, which is a non- profit organization, erected by Thurmond to empower inner-city youth; providing them positive programs in the fields of sports, fashion, film and art. In regards to Walter's football career, he vows to be in tip-top shape for the 2015 NFL season, so get ready to watch him grace the field again.


students in both public and private schools. NYTS, which surveyed 22,000 students in 2014, is a nationally representative survey.


The 2012 Surgeon General’s


Report found that about 90 percent of all smokers first tried cigarettes as teens; and


that about and preventing three of


every four teen smokers continue into adulthood. To learn more about quitting


from using tobacco, visit www. BeTobaccoFree.gov.


children


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