GROWING IN INTEREST Demographically Fitting


The demographic of your audience is likely that of a bowler. 50.5% of men and 49.5% of women bowlers participate in the sport today. Nearly 60% of bowlers own their own homes and 35% have an annual household income of $100,000 or more.


1.8 million people are USBC Certified League Bowlers, 200,000 of which are youth bowlers.


50 49


OWN HOMES 58% three


68.4 %


$55K+ HH INCOME


.5 .5


% %


1.8M USBC CERTIFIED BOWLERS


35%


$100K+ HH INCOME


fact


FEMALE MALE


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