BLUE HENS BY THE NUMBERS Over 300K fans in the Philadelphia DMA


Total of 160k+ living alumni Total of enrollment of 21,856 students


50% of UD fans are between 25-54 Nearly 4000+ employees


AGE RANGE


Ages 18-24 Ages 25-39 Ages 40-54 Ages 55-64 Ages 65+


13% 18% 32% 13% 24%


2X rce ea MORE LIKELY


to have POSITIVE perceptions of sport sponsors Sou : Scarborou


gh Res rch 21 03–P ia D 03 hiladelph MA 21, Rele e 2 Sou : Lu r on T nds–E as rce ke re


$25,000 or more $35,000 or more $50,000 or more $75,000 or more $100,000 or more


HOUSEHOLD INCOME 86% 82% 57% 46% 31%


COLLEGE SPORTS FANS ARE…


55% MALE


FEMALE 45% 37% MORE LIKELY


to buy LOYALLY from sport sponsors SPN Sports P JanD 02 ,59


oll ( -ec 21) 2 3 & 1 4 In rvi ,45 te ews repec s tive . US 1+ ly 2


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15