SPA


Spa complex planned on former naval battery site


Plans to construct a hotel and spa com- plex on a former naval battery outpost in Plymouth, have been resurrected by Rotolok Holdings. The £10m scheme designed by LHC


Architecture – featuring a 3,322sq m (10,899ſt) luxury hotel boasting 43 rooms and a spa overlooking Plymouth water- front – was originally thrown out by local councillors last year, amid concerns over Drake Island’s wildlife and a Grade II-listed building. Te island is named aſter famous sea-


farer Sir Francis Drake, who reached the 2.6ha outpost in 1580, aſter circumnavigat- ing the globe. It was later used as a heavy gun installment during both world wars before falling into disrepair in the 1980s. A consultation period on the


revised plans will run until 4 February. Details: http://lei.sr?a=w4B5W


2014 top spa trends revealed


Wired wellness, urban retreats, hot springs and even death are among the top themes likely to shape the spa market in 2014, according to the eleventh edition of the annual Top 10 Global Spa and Wellness Trends Forecast 2014 from Spafinder Wellness 365. Te report is authored by Spafinder Wellness


president Susie Ellis and developed by com- pany research analysts. It’s based on ongoing surveys with spa and wellness businesses and stakeholders around the globe. According to Ellis, the potential resurgence


of the hot springs market is one of the major areas to look out for. “I really think hot springs are making a


comeback,” she said. “Virtually every coun- try in the world has hot springs and they’re oſten much less expensive to access, bringing spa concepts to a much wider audience.” Other trends identified by the report


include death and the potential for spas to address customers’ needs during challeng- ing times. For Ellis, the chief reason for its inclusion is that Baby Boomers – a large spa- going demographic – are starting to confront their mortality. “It sounds strange, but spas have always


been linked to life transformations and tran- sitions, so death is a natural progression,” she said. “We’re also beginning to see spa offer- ings moving into hospitals and assisted living facilities, allowing ageing populations to enjoy relaxation and comfort in their final years.


Bevan praised the advertising campaign’s success


SpaFinder ventures into TV with advertising campaign


The European division of SpaFinder Wellness 365 has reported a 100 per cent increase in search engine traffic and sales volume of its giſt cards – both in-store and online – thanks to a TV ad campaign in the lead up to Christmas. Te company is one of the first in the spa sector to invest in TV promotion. “TV advertising isn’t cheap,” John Bevan,


CEO Europe for SpaFinder, said, “but it allows close measurement of the ROI.” Running from 2-24 December, SpaFinder’s


UK advert featured on Channel 4 Digital and some Sky channels, such as Sky Living, with media planning by agencies within the OMG Group. It ran in conjunction with localised versions in the US and Canada. Targeting men and women aged 25-55


in the lucrative festive season, the advert also promoted SpaFinder’s search engine. Details: http://lei.sr?a=S2y5q


6 Spafinder Wellness has identified the year’s top trends Te top 10 spa trends as identified by Ellis


for 2014 have been called: • Healthy Hotels 2.0 • Wired Wellness • Hot Springs Heat Up • Suspending Gravity • Ferocious Fitness • “Natural” Beauty Meets Social Media • Aromatherapy: Scent With Intent • Wellness Retreats Rise…& Urbanise • Death & Spas • Top 10 Surprising Spa Destinations The full 75-page report, which includes


a full analysis of factors influencing and explaining each trend and examples of early trend adopters, can be downloaded here: http://www.spafinder.co.uk/trends2014


Hartman publishes wellness consumer data


The Hartman Group has released statistics which show consumer involvement in health and wellness. Te study has revealed that


consumers think, live and shop differently depending on where they are ‘within the world of health and wellness’. Te ‘Hartman World Model’


shows intensity of engagement based on world activities. Te core consumer – the


most intensely involved in health and wellness – make up 13 per cent of the consumer audience and are considered to be early adopt- ers, trendsetters and evangelists. Te mid-level consumer is not as committed


as the core consumer, but is key in the suc- cess of any potential trend, adopting new ideas launched from the core. Tis group makes up 62 per cent of wellness consumers.


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital Te ‘Hartman World Model’ shows intensity of engagement in wellness The third group is the periphery con-


sumer who is the least involved in health and wellness. Making up 25 per cent of wellness consumers, these people typically understand that they should eat well and exercise, even if it’s not something they act on consistently. Details: http://lei.sr?a=t5h8x


Twitter: @leisureopps © CYBERTREK 2014


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