Being active on social media is no doubt effective and important for your business, but what concerns businesses is the complex task of measuring the re- turn on investment from social media campaigns. It can be a daunting task but it is not impossible.


While it’s important to know exactly how much worth social media marketing is bringing to your business, it can be diffi- cult to know the exact numbers. Never- theless, having a fair and rational picture helps. Here are some ways to measure social media ROI:


Determine Measurable Goals 6 Kalon Women Magazine


The first important thing is to define your objective, attach a measurable outcome with a time limit and try to quantify your efforts in some way. For instance, you post pictures or a status relevant to your business and start building value, next you give out vouchers to encourage those people to buy your product. The number of vouchers you give out can give you a measure of the worth your ac- tivity created for your business.


Use Standard Analytical Tools


There are a number of tools available which give different kinds of statistics showing your effectiveness through the different social platforms. Facebook for


Jan/Mar 2014


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