Dear colleagues,
It’s that time of season. We’ve gathered again to wish on this year’s snow and next year’s trends, all the while hop- ing stability will soon return to our industry. In all this un- certainty, please remember that we all stand on common ground, even if it is shaky. We can’t control the weather, balance all the budgets, nor cater to every whim. All we have is our attitude, and in the end it’s keeping it positive that’ll make all the difference.
Now, winter has always been a hard season to get along with: it’s either too cold or too dark, and for most folks getting snowed in is a “problem.” The first frost is rarely
greeted with enthusiasm and most urbanites are all for tanning, southern getaways & swimsuit waxes year round. Winter has always been the under- dog season, a full four days shorter than summer, and we are constantly reminded of it.
And yet those of us who still enjoy sliding down a hill, seeing their breath, using the porch as a cooler, and even building a fort consider this time of year a blessing, our outdoor activities a privilege. That means when February is dumping muddy slush on suburbia, those hardcore lovers of snow are in the hills, on the plane headed west, or on the homemade rail in the backyard.
The passion for cold weather is a mix of revelation & precipitation. The snow nation knows every blizzard is a miracle! With this simple phenomenon all elevated regions of the world can enjoy the cold comfortably if they are well equipped. Praise those who love the first sounds of winter tires on the asphalt almost as much as the sight of the first accumulation. They’re the young fami- lies who visit the local ski shop in packs at the first cold snap with shopping lists on clipboards. They are praying for snow as a team, as we all should!
Let’s keep our disposition sunny even through the slowest months. Some- one reach out and sponsor that kid who gets a rideshare to Blue every week- end. And can we please applaud the family of six who get new suits, layers & cross-country skis every March Break? Smart ski schools are learning to re- open their beginner runs as free terrain for never-nevers. Let’s all remember our first pizza & French fries and reminisce out loud with a fondness that’s contagious. Our smiles will reap the benefit of an entertained clientele.
It’s going to take a lot of little things to bring us back to big results but our community will always be there, quietly indulging. Their dedication doesn’t have to be loud but ours certainly does. We have so many followers to con- vert to the church of Snow and we’re going to do it one cheer at a time.
In Ullr we trust, J. Mathieu
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PEER REFLECTIONS
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