INTERNATIONAL
New US report ranks operators by 2012 revenue
US-based magazine Club Industry has unveiled its Top 100 Health Clubs report, which showcases the fastest-growing US club companies based on 2012 revenue. LA Fitness – formally known as Fitness
International LLC – takes number one spot following its acquisition of 171 clubs from Bally Total Fitness in 2011, and its 2012 acquisition of 32 clubs from Lifestyle Family Fitness and all 36 Urban Active clubs. LA Fitness had a reported 568 clubs by the end of 2012, up from 505 at the end of 2011, with Club Industry estimates putting 2012 revenue at US$1.7bn. After nine consecutive years in the
top spot, 24 Hour Fitness was knocked into second place, with Life Time Fitness coming in third. All the top three surpassed US$1bn in estimated 2012 revenue. Club Corp was ranked number four, with
US$754.9m revenue in 2012, followed by Town Sports International at number five with a reported US$479m.
Snap Fitness: A value offering comprising gym only
Chennai Super Kings IPL team to open health club
Indian Premier League (IPL) cricket team Chennai Super Kings is set to launch a health club-cum-resort in Chennai, India. The 30,000sq ft club will offer a gym,
rehabilitation centre, restaurant and café and is likely to open next year. Chennai Super Kings’ management hopes to bring fans to one place and keep them connected all year round. There are over 20,000 paid members in the team’s fan club.
Open Streets: New training to support street events
Last month saw the first ever National Open Streets Training taking place in the US, designed to help enterprising advocates, local government officials and business groups start their planning processes for Open Streets events. Open Streets events involve temporarily
closing streets to car traffic to make way for members of the community to walk, jog, bike, dance and play. The idea is to get people involved in ‘active transit’ – walking and biking – to improve their health and lower the environmental impact of driving. The training discussed the key elements
of successful Open Streets, including coalition-building, outreach to key stakeholders, marketing and branding, and choosing a successful route.
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Global fitness franchise Snap Fitness has unveiled its first club in Gurgaon, in the Indian state of Haryana. Snap Fitness entered India in 2008 through
a franchise agreement with Force Fitness, opening its first centre in Indiranagar,
NEWS Snap Fitness opens in Gurgaon
Bangalore. It now has 40 fitness centres across the country. “Our success in the southern part of the
country inspired us to make this swift move to the north of India,” says Dr Vikram BM, CEO of Snap Fitness India. “We plan to spread far and wide across the country and make fitness affordable and accessible to all. ‘Be well’ is our motto.” With a footprint that ranges from 232–
325sq m (2,500–3,500sq ft), a typical Snap Fitness installation includes treadmills, elliptical machines, stationary bikes, weight machines and free weights. There are no swimming pools or sports courts, focusing on a value offering for those who want gym-based workouts. Members pay month-to-month and can
cancel their gym memberships or put them on hold without penalty. There are no contracts. Snap Fitness currently has more than
1,300 24/7 fitness centres worldwide and approximately 2,400 locations sold, favouring locations close to where people live. It adds around 15–20 new clubs on a monthly basis.
DiR launches new ‘à la carte’ package
Barcelona-based health club operator DiR has created an ‘à la carte’ service, DiR Fit – a new club concept in which the customer only pays for the services and facilities they use. A basic monthly fee of €20 gives members
access to the gym and virtual group exercise classes. They can then choose to pay extra for additional services including towel hire, use of the swimming pool, padel tennis, whirlpool and solarium. The concept was launched at DiR’s Claris club on 1 July. The new concept has been launched as a
result of the long recession, VAT increases on fitness, and the proliferation of low-cost gyms.
Australia: National fitness survey findings Add-on extras include use of the swimming pool
New information from the National Fitness Industry Survey (NFIS) has revealed that the average health club member in Australia and New Zealand is female, with women comprising 71 per cent of all members. Other findings include the fact that more
than 11 per cent of members belong to clubs that open 24 hours a day. However, location was the most commonly quoted reason for joining a gym, closely followed by value for money. Round-the-clock access was not named as a key reason for either joining or leaving a club. “Large, higher-priced chains are struggling, whereas companies like Jetts
Read Health Club Management online at
healthclubmanagement.co.uk/digital
are growing very, very strongly,” says Trent Brown, CEO of Ezypay, which conducts the annual survey. “That’s why you’re seeing clubs turn to the 24-hour model. It almost gives them permission to change their business model. Customers accept a trade- off between the hours a club is open and the service it provides. It’s a much more cost-effective model, and that allows clubs to offer lower fees.” Other findings include the fact that, although
60 per cent of members and ex-members want interaction with gym staff every time they visit, 40 per cent say this isn’t important.
September 2013 © Cybertrek 2013
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