3D 4D 5D
PAULINE QUAYLE / DIRECTOR / THE JUICE SUPPLIER FOCUS
What is your business model? The Juice was formed to distribute high quality fi lms for 4D attractions and rides in theme parks, cruise liners, museums and FECs around the world.
Our main aim, as well as ensuring attention to detail, is understanding our clients’ needs and requirements and satisfying these needs with fi lms that are suitable for the venue, the client and their audi- ence. Choosing fi lms can be very time consuming. By working together and understanding our clients’ needs, we try to make that process run smoothly.
How do you adapt products? We can customise the beginning or
The Juice’s branded fi lms include Elvis Rocks
ending of the fi lms from our existing library, if the client wants it be personalised to their venue. Clients license the fi lm for a specifi c period and can change the fi lm at agreed times during the term. We can intersperse with seasonal fi lms to ensure they’re maximising their return on investment.
As we’ve developed as a company,
we’ve set up our own production facili- ties, which helps when clients want something specifi c. For example, we’re currently making a fi lm for Metropolis, which is supplying a major 3D attrac- tion in partnership with the National Rail Museum in the UK. The attraction commemorates the 75th anniversary of the Mallard becoming the fastest steam
locomotive in the world and will be launched in the summer.
What’s your latest product? New for this year is the launch of an encryption system. This will remove the need for operators to have to invest in expensive hardware. Instead, the end user downloads the virtual disc and enters the license key to activate it. For our studio partners, this means
that their fi lms will be absolutely secure. It also opens up a wider marketplace for distribution and enables more choice to companies that have invested in 4D theatres, but are denied fi lm choices because of the fear of security. We’re also working with a couple of
hardware companies, as their media partners, as well as working on some new branded titles.
Simex-Iwerks’ new SpongeBob SquarePants product
Simex-Iwerks’ latest product, SpongeBob SquareP
launched in April at Nickelodeon Suites Resort, Orlando, Florida. The seven-minute experience, incor-
porating theatre and in-seat 4D effects, differs to Simex-Iwerks’ previous SpongeBob fi lms, as one particular scene offers a variety of outcomes, each utilis- ing a different array of 4D effects. These can be randomly played, allowing guests the opportunity to enjoy a slightly different experience each time they visit.
84 The story follows SpongeBob, Patrick, ants 4D – The Great Jelly Rescue,
and Sandy on an adventure to rescue the Jellyfi sh from Plankton’s evil clutches. Using 4D effects, guests surf through an electrifying swarm of Jellies, get dragged into the bowels of the Flying Dutchman’s ghost ship and feel the rumble of cannon. Produced in partnership between
Nickelodeon, SimEx-Iwerks Entertainment and Super 78 Studios, the 4D attraction and ride attraction is available worldwide and distributed exclusively by SimEx- Iwerks Entertainment. ●
AM 2 2013 ©Cybertrek 2013
NEWS
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