OPPOSITE PAGE: A version of the Luca chair displayed in the restaurant at the Radisson Blu, Nantes THIS PAGE TOP LEFT: Bespoke Ligne Roset Contract chairs on display in the breakfast room of Le Royal, Lyon BOTTOM LEFT: The company added its own contemporary element to the fresh and modern meeting room at Jiva Hill, Geneva ABOVE: Ligne Roset Sala chairs furnish the breakfast room at the Hipark aparthotel Nice
on luxury bespoke hotel projects such as the Mandarin Oriental in Paris, Avenue Lodge in Val d’Isère, Sofitel Essaouira Mogador and Brown’s Hotel London. But it has also brought a touch of glamour to less exclusive enterprises, working with Jean Phillipe Nuel on the recently-opened Radisson Blu, Nantes, and furnishing the public areas and guestrooms of Hipark aparthotels in Nice, Grenoble, Marseille and EuroDisney. “You have to be very reactive in the contract
business,” says Flageollet. “And adaptability is key – you need to be just as capable of furnishing a three-star hotel as you would a five-star. You need to be able to create pieces for the lobby and public zones, furnish the bedroom, or simply provide the curtains.” Arriving at the elegantly discreet Hotel Le
Royal in Lyon, this versatility is immediately perceptible. From the side cabinets and the bespoke headboards right down to the luggage racks, each of the charmingly opulent
guestrooms bears the stamp of the Ligne Roset brand – but not as we are accustomed to seeing it. Perhaps even more surprising than learning that the contract division supplied the metal plaques fixed to the walls to protect the Ralph Lauren wallpaper from suitcase scuffs, is the very reality of seeing the furniture and accessories in such a traditionally genteel context. “That is one of the advantages of hospitality
work,” admits Flageollet. “It displays our pieces in a completely different light and allows us to develop a story. Le Royal shows that we can put contemporary furniture in a classic hotel without it being avant garde or cold or modern.” This narrative element is equally as present
in Jiva Hill, a luxurious hotel complex located at the foot of the Jura Mountains just outside of Geneva, and another Nuel project. In addition to providing the chairs for the African safari-themed guestrooms
and suites, the Ligne Roset design team applied the brand’s philosophy to the concept of a meeting room, providing enormous bespoke glass-topped tables and low-seated armchairs which, when seen in the context of the modern glass atrium, bear none of the connotations of the stuffy and dull business spaces of old. Several of the hotel’s chairs were later absorbed into the main collection – demonstrating perfectly a certain degree of fluidity between the Ligne Roset domestic and contract brands which allows them to offer a truly bespoke hospitality service. So what are the challenges of taking such a well-known domestic name into the contract division? Inevitably, for a brand known to have such a close relationship with its designers, adding an additional partner required malleability. “When we’re working with hoteliers, naturally the process becomes a three-way conversation, with additional elements to be considered, other than
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