Drinks
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New juices added to Folkington’s range
Metro Drinks has added two new varieties to its Folkington’s fruit juice range: Mango Juice, pressed from Magdalena River variety mangos grown in the Colombian Andes, and English Elderflower Drink with Timperley early rhubarb juice and Femminello lemon juice. The range is available now in packs of 12 x single-serve 250ml glass bottles for gym cafés and bars.
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MiTonics launches two nutrition drinks
MiTonics (previously BioSauce) offers two new personalised sports nutrition products: Body Tone and Meal Replacement for Weight Loss. Its post- workout personalised drinks are dispensed based on weight, training goal (Muscle Gain, Body Tone or Weight Management) and body fat percentage, which the user enters into a MiTonics machine. MiTonics’ Meal Replacement contains slow release carbs and protein, vitamins, minerals, chromium, conjugated linoleic acid and dark chocolate.
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Lucozade Sport rugby heroes sales campaign
X-Treme sports a new cap for easy drinking
Inkospor, part of Nutrichem, has developed a new edition of its X-TREME protein drink, now with a sports cap. With less carbohydrate and low in fat, the drink comes in a brand new bottle designed to attract consumers. The bottle is rounder with a convenient tapered middle, designed to make it easier to hold. The protein drink also has a new wide sports cap added for convenience and is available from April.
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GlaxoSmithKline Consumer Healthcare (GSK) is featuring rugby ambassadors from England, Scotland and Wales as part of a Lucozade Sport campaign. The makers of the isotonic carbohydrate- electrolyte drink have also been named a partner of the Rugby Football Union. Players Chris Robshaw (England), Richie Gray (Scotland) and Leigh Halfpenny (Wales) appear on Lucozade Sport posters and point of sale material for gyms and clubs as part of the £1m investment, timed to coincide with the RBS 6 Nations. The bold in-store material is designed to create more consumer interest.
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March 2013 © Cybertrek 2013
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