32 Christmas In South London, Friday, November 18, 2011
The magic of mineral cosmetics I
By Lisa Haynes
MAGINE ditching the morning make-up routine because you’ve preened and powdered beforeyour head’shit the pillow. Going to bed with afull face on is no longer asin
in mineral beauty circles. In fact, the latest face powder on the shelves by bareMinerals claims you’ll wake up to a smoother complexion as it rejuvenates your skin as yousleep. The PureTransformation Night Treatment (£45) is the
answertosome women’sbedtime prayers, with one in 10 females admitting theywould neverlet their partner see them without make-up, aSuperdrug surveyrevealed. Mineral is ‘the’ buzz word in beauty right now. As its name suggests, the make-up is derivedfrom
powdered mineral elements; microscopic flat crystals that overlap each other to create afiltering layeronthe skin. Traditionallyinpowder form, minerals nowcome in all- singing, all-dancing gloss, mascaraand pencil forms too. While long-established mineral mavens likeBare Escentuals, Bellapierreand GloMinerals have been raving about purecosmetics foryears, other moremainstream brands aregetting in on the mineral beauty act too. Bobbi Brownhas recentlylaunched aSkin Foundation Mineral Make-up; The BodyShop unveiled anew ExtraVirgin Minerals Foundation line and MAC’sMineralize range regularly features limited edition shades. Want your cosmetics bag to be moreskin-friendly?
Makeoveryour routine with some mineral magic. Whyminerals? The worldofminerals can be abit of a
mystery to the make-up world’
sabstainers.And howcan its ingredients makeitcompletelyacceptabletoleave your make-up on overnight, without the clogged pores morning hangover? Simplyput, mineral make-up can actuallyact as an exten-
sion to your dailyskincareregime. “Make-up containing natural minerals is moregentle
on your skin than irritating chemicals and harsh preservatives, butdoesn’tcompromise on your coverage,”
explains facialist and Skinesis founder,Sarah Chapman. It mayjust look likepowder in apot but
certain ingredients frequentlyfound in mineral make-up, such as titanium dioxide and zinc oxide,haveanti-inflammatory prop- erties and arenatural sun protectants to boot. The lack of chemical nasties also makeitideal forthose whosuffer from sensitive skin or acne.
PARTLY down to its purity levels, many mineral cosmetic ranges can all look rather ‘beige’ in comparison to other eye-popping bright brands, butthat imageisrapidlychanging. KimberlyWyatt has put her Pussycat Dolls days behind her to co-found anew mineral make-up line, BM Beauty,that’sstacked with colour,including the bright Storybook Collection or metallic Starry Eyed Glamour. But whether youwant anatural look or explosion of brights, the real beauty of minerals is their versatility.
THERE maybeguilt-free benefits, such as sleeping in your mineral make-up without the blocked pores the next day, but application requires extraeffort. “The moreyou buff the minerals into the skin, the better
the results,”explains Sarah-Jane Froom, head of artistry for BareEscentuals. “A lot of people feel youwon’tget afull coverage with minerals. This is amyth.Youcan achieve a light, medium or full coverage –without even looking likeyou’re wearing make-up.”
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