Advertising feature
Invest wisely A
ny purchasing decision made, in these times of austerity, is made with a
certain degree of reticence. It is imperative that your purchasing decisions are considered so that you make the right deci- sions when investing in your practice. Survival in this period of decline makes it absolutely necessary for all purchases to be right for your current needs. Your money must work for you, especially where the survival of your business is dependent upon growth and profit, only attainable through prudent investments. Individual manufacturers
need to be offering their customers sound advice to assist them in making the right choice. Companies supplying high quality products and backup, with UK-based support services, are looking to the future for their customers and in doing so, helping them build an efficient and profitable business. This can be done in a number
of ways. Not only should your chosen supplier be giving you the assistance in selecting the right products to suit your individual needs, but also the best method of funding your purchase. So it is worth asking about finance including rental schemes such as the one offered by W&H which includes future maintenance costs, as these may prove beneficial both from a tax and cash flow perspective. There are a number of issues
facing you where investment in your practice is imminent and necessary. The implications of the new recommendations and guidelines for appropriate decontamination facilities may be far wider and mean the purchase of not only the decon-
38 Ireland’s Dental magazine
Make sure that your money is working for you. By Kate Scheer, marketing communications executive, W&H (UK) Ltd
tamination equipment, but also enough handpieces to allow you to put in place an efficient and effective process. With many less invasive tech-
niques coming and going, there is as yet no real alternative to the rotary cutting instrument. For this reason, the dental profes- sion should be looking to gain the best possible value from the new innovations in cutting instruments, to improve their working environment especially considering the product is a long-term investment with high user interaction. Investment in a handpiece that suits you is an essential part of the efficient functioning of the practice, so pay particular attention to some fundamen- tals when selecting and using your preferred handpiece. It is important that as dental professionals you look to offer
your patients quality care, which comes from using high quality, reliable products, while remembering that you spend many hours per day holding your handpiece. So what should be important when selecting a handpiece? Your priorities when making your choice should be the influence it will have on your patients, yourself and your team. A smaller handpiece head
for easier access, reduced levels of noise and vibration all result in greater comfort for both practitioner and patient. Ergonomics is important as you should consider whether your choice will reduce the risk of repetitive strain injury and cumulative trauma disorders. Look for a handpiece design which is comfortable and easy to hold without stress to the hand or fingers, such as the W&H Synea range.
Handpiece lumination has
improved beyond recogni- tion with the advent of LED. The colour rendering index (CRI) is an important aspect of artificial illumination with a perfect colour rendition having an index value of 100. Therefore, you need to be looking for a handpiece that offers a CRI of more than 90, which will give you the rich colour contrasts you need for a lifelike view. Choose carefully as there are
many different offerings giving varying levels of enhanced visibility and reduction of eye stress. Select an LED that offers daylight grade lumina- tion as it is kinder on your eyes, gives improved visibility, better colour definition and reduced heat, such as the W&H LED+ handpieces. Some handpieces, such as the W&H Alegra, offer an integrated LED generator
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