IN THIS ISSUE OLYMPIC SPECIAL


ISSUE


3 2012


22 The London 2012 top team in the run-up to the Games


18 LOCOG’s team player Paul Deighton


32 Reviewing the design and legacy plans for London 2012 sports venues


55 Wimbledon to Olympics conversion


3 EDITOR’S LETTER 6 LETTERS


8 THOUGHT LEADERS Comments from John Goodbody, John Steele, Jennie Price and Matt Hampson


10 INDUSTRY NEWS


16 2012 PROFILE: Debbie Jevans, LOCOG’s director of sport, talks to Karen Maxwell about delivering London’s Olympic and Paralympic Games


18 INTERVIEW: Paul Deighton Karen Maxwell interviews the CEO of LOCOG and finds out why he believes team work is an important factor in delivering the UK’s most ambitious global sporting event this century


22 TOP TEAM: London 2012 Key people charged with delivering the London Games talk to Karen Maxwell about their roles in ensuring a successful summer of international sport


32 BUILDING THE LONDON 2012 GAMES VENUES A round up of London’s new and converted Olympic and Paralympic venues and their post-Games legacies


42 RESEARCH: Capitalising on London 2012 Heather Hancock highlights Deloitte’s view of the opportunities for Brand Britain post-Games


46 OLYMPIC SOCIAL ENGAGEMENT How the Olympic message is spread throughout the world via social media


4 Read Sports Management online sportsmanagement.co.uk/digital


50 GRASSROOTS: The 2012 Effect Tim Lamb looks at how sport NGBs are making the most of Olympic inspiration


55 CONVERTING THE AELTC INTO AN OLYMPIC VENUE Kath Hudson finds out how the iconic home of Wimbledon is being trans- formed into an Olympic tennis venue


58 SHOW PREVIEW: IOG SALTEX The open space management show will showcase machinery, tools and artefacts from the 1908 and 1948 Olympic years


60 THE GREENWICH PARK TRANSFORMATION STRI’s Lee Penrose talks about the challenge of converting London’s oldest royal park into an Olympic equestrian and modern pentathlon venue


Issue 3 2012 © cybertrek 2012


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