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Spa Opportunities is published fortnightly by Te Leisure Media Company Limited, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK and is distributed in the USA by SPP, 75 Aberdeen Road, Emigsville, PA 17318-0437. Periodicals postage paid @ Manchester, PA POSTMASTER Send US address changes to Spa Opportunities, c/o PO Box 437,Emigsville, PA 17318-0437. Te views expressed in print are those of the author and do not necessarily represent those of the publisher Te Leisure Media Company Limited. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise without the prior permission of the copyright holder. Printed by GC Print Solutions plc. ©Cybertrek Ltd 2012


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Daily news, Jobs, Training & TenDers www.spaopportunities.com Westin to launch 13 new Heavenly Spas


Westin Hotels and Resorts has plans to continue with the international expansion of its signature Heavenly Spa brand in order to meet increasing demand for luxury services. The operator - owned by


Starwood Hotels and Resorts Worldwide - is planning to launch 13 new Heavenly Spas by 2014, with all but two located outside the US. Among the new Heavenly


Spa locations are the Westin Lagunamar, Mexico; India’s Westin Chennai Velachery; and Westin Xiamen, Westin Changbaishan and Westin Wenzhou - all three of which are in China. Heavenly Spas by Westin are based upon two of the brand’s key philos- ophies – preserving wellness on the road and helping guests to leave feeling better. Jeremy McCarthy, director of global spa


development and operations for Starwood, said: “There is a growing demand for spa and wellness services in key global emerg- ing markets such as Asia. Westin’s Heavenly Spa concept fulfils that demand and provides


Heavenly Spas is Westin’s flagship wellness brand in the Asian market


signature sensory experiences aimed at mind- body wellness and revitalisation.” Brian Povinelli, global brand leader for


Westin Hotels, added: “Te global expansion of our Heavenly Spa brand underscores the strong appeal of our distinctive positioning around wellbeing.” • To read an interview with Jeremy McCarthy


on Starwood’s global strategy for expanding its spa brands, see Spa Business 2010 Issue 3: http://lei.sr?a=M4a6Q


China’s online beauty worth US$20bn by 2016


A new study from Kline and Company has found that internet beauty sales in China are expected to be worth more than US$20bn (€16.3bn £12.9bn) by 2016. The report – Beauty


Retailing Through Direct Sales in Emerging Markets 2011: Channel Analysis and Opportunities – examines new trends in the world’s emerging economies of Brazil, Russia, India and China. According to the consulting


Online beauty sales in China are nearly equal in size to the French market


and research group, China’s online sector has been growing at a rate of 200 per cent since 2006 and is already worth nearly US$8bn (€6.5bn, £5.2bn). Between 2006 and 2011, the number of inter-


net users in China increased 234 per cent from 137 million to 457 million, with 205 million online buyers as of last year. Te growth in online beauty sales has also


been driven by “e-malls” allowing customers to purchase a range of domestic and interna- tional brands in one location.


Read Spa Opportunities online: www.spaopportunities.com/digital Companies once focused on person-to-per-


son sales are now embracing online commerce as a result of the success and popularity of e-commerce offers. However, the report found that the person-


to-person approach remains prevalent in Brazil – the largest of the four BRIC economies – despite a growth in the online beauty business. Kline industry manager Karen Doskow said: “Chinese online beauty sales in 2011 are nearly equal in size to the market for France.”


Twitter: @spaopps © CYBERTREK 2012


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