gif Islamic Finance
MAKING YOUR MARK
WITH INNOVATIVE Islamic Brand
Management, part 1
Author: Tasnim Nazeer, Global Islamic Finance Magazine’s Editorial Team, United Kingdom
David Smith, Global Islamic Finance Magazine’s Editorial Team, United Kingdom Abstract: As part of Global Islamic Finance Magazine’s Islamic Brand Management Series, we will be looking at the best
ways to market your products and services in a Shariah-compliant manner. The Islamic finance and banking industry is pro- gressing rapidly, with its worth estimated to grow to a value of over USD2 trillion dollars by the end of 2012.
In Part 1, we will be looking at the various products and services which can utilise Islamic brand management, in addition to the latest developments within this lucrative sector. The scope is high for potential opportunities which can unleash the power of brand management in the Islamic finance sector. Many companies are utilising branding strategies in order to enhance their portfolios, and to further spur success within the Islamic finance industry.
Islamic banks and financial institutions around the world are opening up dedicated windows to cater for the rising demand for Shariah-compliant products and services. In addition, many Islamic hubs around the world are offering innovative
services and products which are marketed in accordance to the principles of Islam. This marketing further helps to spur the industry forward, and nourishes new talent from potential candidates who wish to utilise their skills in this lucrative sector. This article is a must-read for any business professionals, investors and students who wish to learn more about the Islamic brand management sector.
Keywords: Islamic Brand Management, Shariah Compliancy, Islamic Banking, Islamic Finance, Financial Instruments 28 Global Islamic Finance May 2012
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