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VIEW issue 4 2012:VIEW issue 4 2012 29/04/2012 16:55 Page 20


VIEW, Issue four, 2012


Website: viewdigital.org


Page 20 All set for the digital switchover Leading charities across Northern Ireland are set to help


Board will work with other charities and voluntary groups to prepare people for the switchover, which starts in North- ern Ireland on 10 October 2012. The appointment has been made on behalf of Digital UK and the BBC-run Switchover Help Scheme1.


Network, says: “We will invite charity staff and volunteers to attend free briefing sessions to understand the process and learn about the Switchover Help Scheme. Thousands of peo- ple are expected to benefit from the advice and support given at these events.” Lorraine Mc Brearty, lead co-ordinator of North Belfast


Partnership Board, says: “Switching to digital TV will be straightforward for many people, but some others will need help, practical advice or reassurance. “We look forward to working with our fellow charities to


provide that support across the region and help prepare the local community for switchover. We will also encourage those who are eligible to apply for the Switchover Help Scheme.”


Local charities can apply for free briefing places, and for funding through a Small Grants Scheme set up to encourage extra events locally. Materials developed to help run events and explain switchover will also be provided. Denis Wolinski, Digital UK’s Regional Manager in Northern


Ireland, added: “The outreach work planned to reach into the community is essential and will help to ensure everyone can enjoy the benefits of digital TV when switchover arrives”. Digital UK will soon be holding roadshows across North-


ern Ireland to provide further face-to-face advice for anyone who needs it. The Switchover Help Scheme, run by the BBC, has also been set up to make it easier for older and disabled people to switch to digital TV. It is writing to eligible people in the area. People are eligible for the scheme if they are aged 75 years or more, have lived in a care home for six months or more, get (or could get) certain disability benefits, or are registered blind or partially sighted. Most people will be asked to pay £40 towards the help, which includes: easy-to-use equipment to convert one set; an approved installer to supply and install the necessary equip- ment, and a 12-month aftercare service including a free helpline


PHoToLinE Photographer


Kevin cooper has more than 25 years experience in Press and Pr photography. Kevin works to a wide range of clients in community and voluntary sector organisations as well as the trade union movement.


For quoTaTions conTacT


Kevin cooper


E: photoline@supanet.com T: 028 90777299 M: 07712044751


viewers make the switch to digital TV. Rural Community Network and North Belfast Partnership


ern Ireland to hold events and presentations, giving advice on how to switch over to digital TV. Sarah Christie, lead co-ordinator of Rural Community


The organisations will mobilise local groups across North-


On the way: Launching the public information campaign to help viewers in Northern Ireland prepare for the digital TV switchover which takes place in six months were ‘Digit Al’ with help from BBC presenter Donna Traynor and UTV presenter Marc Mallett


media associates


FINDING IT DIFFICULT TO GET YOUR MESSAGE OUT?


• We provide media training workshops including a half-day media awareness course which will provide an overview of the media landscape in Northern Ireland and offer constructive advice on raising your organisation’s profile with the print and broadcasting media – as well as providing information on who to pitch a story to.


• We can also edit and design publications for groups working in the community/voluntary sector.


• Contact Una Murphy at umurphytv@gmail.com


Image: Darren Kidd/Presseye.com


media associates


media associates


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