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www.FleaMarketZone.com FLEA MARKET REPORT 2012 Looking Good for Flea
Market Industry continued from page 66
Mike Cook, owner of Mike’s Unique Collectible and Antique Market in Missouri. This bodes well for sellers of new merchandise, who provide everyday items that all types of customers can be happy with. “Right now, people are buying what they can actually use,” Cook says. “They might need cooking pans, so that is what they look for. People aren’t buying a lot of antiques right now.” However, as Zoppel explains, it is all about offering what customers want. “If you have a good product, with good pricing, it sells,” he notes. “Quality merchandise at a good price always sells.” “When people aren’t making as much money, they go out to the fl ea market to get stuff that is cheaper than they could get at the store,” Stewart adds. “You end up not being affected by the economy as much, which is nice.” Signs are starting to emerge that the overall economy is improving, leading to even more optimism in the fl ea market sector. In December, claims for jobless benefi ts fell to their lowest level since May 2008 and sales
continued on page 68 FLEA MARKET REPORT
Muy Buenos Horizontes en 2012 para la Industria de los Mercados
de Pulgas continuado de la página 66
vendedores que han estado aquí por 20 años, hacer un ajuste en el producto para satisfacer la economía y a ellos mismos”, señala Mike Masterson, gerente del Coastal Carolina Flea Market. Masterson destaca que los vendedores ofrecen una variedad de mercaderías a precios bajos, medios y altos para satisfacer las tendencias de compras de los consumidores. Se venden productos funcionales y necesarios, según Mike Cook, propietario de Mike’s Unique Collectible and Antique Market de Misuri. Esto es muy bueno para los vendedores de nuevas mercaderías, que proporcionan artículos du uso diario con los cuales todos los tipos de clientes podrían estar satisfechos. “Ahora mismo, las personas están comprando lo que realmente pueden usar”, dice Cook. “Si necesitan sartenes, pues es eso lo que buscarán. La gente no está comprando muchas antigüedades en este momento”. Sin embargo, tal como lo explica Zoppel, se trata acerca de ofrecer lo que
continúa en la página 68
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