n Sign up for your free digital subscription to spa opportunities magazine: www.spaopportunities.com/green Sheraton plans aggressive spa expansion


Sheraton Hotels, the Starwood Hotels and Resorts-owned hospitality operator, has unveiled plans for an “aggres- sive” expansion of its signature hotel spa portfolio by 2015. Te group is proposing to


launch 23 new Shine-branded spas across Asia, the Middle East and Eastern Europe as part of its continued focus in some of the world’s fastest- growing markets. Sheraton will open 10 Shine


Spas this year alone, with the new Sheraton Macao Hotel - the brand’s largest property - and Sheraton Fuzhou Hotel among those set to include spa facilities. Starwood director of global spa development


Starwood has announced plans to open 10 new Shine Spas during 2012 “We’ve learned from our research that the


and operations Jeremy McCarthy revealed that “growing demand for luxury services” had been one of the major influences behind the decision to expand the Shine estate. “Te Shine Spa for Sheraton concept fulfils


that demand and provides a relaxing and pam- pering spa experience designed specifically for the Sheraton guest,” said McCarthy.


Sheraton guest values the quality of luxury, but not the pretence oſten accompanying it.” Te Shine Spa brand was first launched in


2010 as a global concept offering upscale expe- riences at Sheraton hotels. According to the group’s research, 80


per cent of guests said they would con- sider using a spa when travelling. Details: www.starwoodhotels.com/sheraton


Per Aquum unveils new Maldives resort


Per Aquum, the Singapore- based spa and hospitality management company, has announced the latest addition to its international portfo- lio with the Niyama resort in the Maldives. Located on the south


western atoll of Dhaalu, the property features a Lime- branded spa with eight treatment rooms - two over- looking lush vegetation and six overlooking a lagoon. A Skin Bar for skin con-


sultations; a Lime Tree contemplation garden; and the Quench juice bar also form part of the resort’s spa, which offers appoint- ments 24 hours a day. Products used at Lime Spa are supplied by


Te resort’s Lime-branded spa will include eight treatment rooms Other facilities at Niyama include a 24-hour


Anne Sémonin; REN and Esthéderm Paris. Treatments include a range of “Aſter Dark” massages to help induce sleep. Treatments will also utilise and infuse indig-


enous holistic components from around the globe to create bespoke experiences.


© CYBERTREK 2012


Pump-branded fitness centre; the Tribal dining experience; and Subsix, an underwater music club located 500m (1,640ſt) offshore. A spokesperson said: “Tis resort is turn-


ing the Maldives upside down with a plethora of options to get guests active and incite a sense of discovery, stimulation and fun.” Details: www.peraquum.com


Twitter: @spaopps


Seaham Hall hotel has extensive spa facilities


Seasons Holidays buys Seaham Hall hotel


Bristol-based Seasons Holidays has com- pleted the purchase of Seaham Hall, a luxury hotel and spa in County Durham, UK, out of the administration of von Essen Hotels 2 Ltd. Te 20-bedroom hotel is sited amid 37 acres (15 hectares) of gardens and woodland on the north east English coastline and its facilities include the Feng Shui-inspired Serenity Spa. Teak, granite and limestone are used in


the Oriental-influenced design of the spa, which houses 19 treatment rooms, a 20m ozone cleansed pool with massage stations and a hammam. A sanarium with crystal light therapy; a sauna with quartz crystal; a black granite steamroom; a hydrotherapy bath with 12 massage stations; and an ice fountain also form part of the spa. Barry Donaghey, managing director of


Seasons Holidays, said: “We will be looking to build on the hotel’s reputation to ensure it continues to be one of the top destinations at a national and international level.”


Starwood to open W Hotel in Verbier in 2013


Hotel and resort operator Starwood is to manage a W-branded luxury property at the Swiss ski resort town of Verbier in December 2013. Te 122-bedroom Alpine hotel will be the


first W Hotel at a ski resort and facilities will include an Away-branded spa. Swedish consultancy Raison d’Etre has


been appointed to design the spa and will also be responsible for the pre-opening and management of the spa. Te hotel will form part of the Medran


project, the single largest construction proj- ect ever undertaken in Verbier. Te project is spearheaded by Les Trois


Rocs, a local society formed by local busi- nesses and investors.


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