Generating Spa Revenue through Education


As the spa industry shifts from pampering to wellness, this action creates a need for wellness education! professionals to provide


have clients responsibility help treatments, products and tools


Spa and wellness the


with knowledge, to


them live a healthier lifestyle, look younger and feel better… Fulfilling this new need is a great opportunity for your clients and you. Through education, you are able to increase your revenue. Here are 5 easy to implement educational strategies that will help your guests/clients and increase your bottom line.


The Hottest Educational Topics 1. Relaxation Training We all lead very busy and hectic lives. At times, we move so fast that we forget to breath and recharge.


guests with useful tips and introduce them to de-stress products that they can buy from you. Help your clients relax and live a stress free life between massages at home. 3. Weight Management Being overweight is one of the biggest problems facing many nations.


People


are in need of developing healthier eating habits. You can team up with a chef who can share tips on how to shop and prepare healthy food.


Also,


them on how to detox with some of your treatments and your supplements. 4. Healthy & Youthful Looking Skin Most spas focus on a la carte treatments. However, if you want to fulfill your professional obligation and truly help your clients look their very best, the spa must focus on education.


Clients need to know Educating your


clients on relaxation training and breathing exercise with essential oils is a very fun, interactive educational experience. It will also help you sell a lot of products. 2. De-stress Programs The number one reason people visit spas is to de-stress. Yet, most menus offer only massage therapy.


but is not long lasting. educational event offering


8


A massage is nice Host a de-stress the attendees


a De-stress recipe for home. Provide your


the importance of preventative care and how to follow a skin care program to insure youthful, healthy looking skin for both face and body.


This event will generate many


series and program reservations, as well as skin care sales. 5. Make Me Beautiful Make-up is an untapped revenue stream within most spas and salons.


interest. Your educational event can


include application lessons with trial kit to get attendees engaged with your makeup products. Keep in mind when you host a live event, it’s crucial to involve and engage your guests.


prepared you can educate


The speaker should be skilled, and


able about the topic.


Hosting your Educational Event Most spas and salons host on-site events but there are other methods to host educational events. Here are few suggestions to help you set yourself apart from others. • On-site in the spa This


create excitement


is the most popular and obvious


method to host the event at the spa. • Teleconference An innovative method is to do a teleconference!


You don’t have to Not many


have a make-up menu. If they do, usually it’s not effectively promoted. is a great way to


Education bring forth make-up


worry about space, setting up the event, refreshments and all the other tasks you would have to for a live event. The best advantage about a teleconference is that you can record them. Post live event, you can repurpose it for web use, podcast, CD and more. • Webinars Another


innovative method is to host www.spaprofessionalmexico.com


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