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Practice management Biting the business bullet


By Paul Thompson of Scott-Moncrieff


D


ental practices face a range of challenges, some due to the partic- ular location of


the individual business. But, working with several practices across different regions of Scot- land, it is clear that there are common issues facing many of the dentists I meet. When asked the ques-


tion: “What are your main concerns?”, the most common response by far is “meeting client expectations” and, as a patient, this is reassuring! However, this is often followed by a series of issues that are directly related to running the business side of the prac- tice, and the top three issues encountered are:


1. Cost control At a time when the economy is depressed, patients will cut back on what they regard as ‘non-essential’ dentistry and a recent survey (conducted via WhatClinic.com) revealed that 84 per cent of respondents had put off dental treatment because of the costs involved. Businesses also need to prac-


tice cost control and should do so at all times, not just during a recession. Cost reduction exercises should be led from the very top of the business, where strategic responsibility lies, rather than being regarded as an operational detail. And led capably and convincingly. Remember: strong leader-


ship won’t guarantee success or support from the team – but its absence will almost certainly guarantee failure. Use reporting and manage-


ment tools to make sure that target cost reductions actually happen. These days, there can’t be a financial software package


out there that doesn’t have an ‘actual vs budget’ reporting capability, but it’s a fact of life that alarming numbers of smaller business either don’t know that they have access to these facilities or, if they do know, fail to use them.


2. Cash flow Unfortunately, some busi- nesses fail to grasp the critical difference between profits and cash – your profit and loss projection will demon- strate your profitability, but only your cash flow can reflect your working capital requirements and accurately establish your cash require- ment. And don’t forget the balance sheet either.


3. Succession planning – bridging the funding gap An increasing number of prac- tices that I work with are facing the issue of succes- sion, when the senior partner/ partners look to retire and, naturally, wish to maximise the return they get from selling the business. Unfortunately, the prevailing economic climate makes it possible they will get less than they might hope for. The associate(s) who may


be considering purchasing the practice are finding that funding is much harder to obtain than it used to be, so both ends of the “succession equation” are being squeezed. Before the recession, it was


common for banks to lend a purchaser 100 per cent of the funding required to buy a prac- tice. Indeed, it was sometimes over 100 per cent as they looked at the longer term financing of the practice and its potential to grow. Now, however, any


purchasers will be doing very well to get 80 per cent of the proposed figure as a bank loan and they are then faced with trying to bridge the gap


from personal resources. It may mean that sellers have to reduce their expectations, but this is common in all business sectors and looks set to be the case for some years. Sitting down well in advance


of planned retirement to establish levels of interest with associates is important – common ground can be estab- lished. Having identified that a deal can be achieved, clear goals and targets should be set. This should not only cover the maximum consideration the purchasers will be expected to pay but should focus on the structure of the payment(s) and whether the business is to


be bought out completely or whether the owner is to retain an interest in the business for a pre-determined period. One option is for the vendor


to negotiate a deferred purchase price, whereby a proportion of the total consid- eration is paid over a pre-agreed timescale, often linked to the future success of the practice. This eases the pressure on cash flow and helps ensure the business is able to meet its debt servicing obligations. It is possible that, subject to conditions, this deferred consideration may prove to be tax advantageous to the vendor.


ABOUT THE AUTHOR


Paul Thompson is a partner with accountants and busi-


ness advisers, Scott-Moncrieff. Contact him by email at paul. thompson@ scott-moncrieff. com or by telephone on 0141 567 4500.


Scottish Dental magazine 67


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