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Rampage working on expanding its brand F
By Pat Rooney
or a relatively small community, the city of Monument boasts an impressive level of high-
quality amateur hockey. The Air Force Academy is just a few miles down
the road, and the Falcons have enjoyed an unprec- edented run of success under head coach Frank Serratore, reaching the NCAA tournament four of the past five seasons. What’s more, one of the nearby high schools,
Lewis-Palmer, has won two consecutive Colorado state championships. The Colorado Hockey Club, home of the Colorado
Rampage, has carved its own significant niche amid all this local success. If it seems confusing that a single club essentially
goes by two names, you’re not alone. That’s why the Colorado Hockey Club has begun the process of rebranding its product to focus on its growing legacy as the Rampage. Recently, the organization named Scott Hanson
its president, and soon the group will wipe away the Colorado Hockey Club name to focus its marketing endeavors on the Rampage in what’s becoming a thriving hockey community. Andrew Sherman, one of the club’s primary
coaches and executive directors, says the rebrand- ing process will take time, but ultimately will better showcase what the Rampage/Colorado Hockey Club program is all about. For instance, the various teams - the organiza-
tion boasts more than 300 athletes competing from the Mite level through the Rampage’s Tier I AAA
The Rampage is perhaps best known for its top Midget clubs, which routinely send players to some of the top college programs around the nation as members of the prestigious Tier I Elite League. Ed Saxer, hockey director for the Colorado Hock-
ey Club, which calls Colorado Sports Center home and ices teams at the AA through C levels, as well as a beginner program for 4-8-years-olds, says the organization’s extensive list of coaches has helped boost the skill level of all of its younger players. “We have one night a week that’s dedicated to
just skill development,” Saxer said. “Five or six years ago, we didn’t have that.”
squads - have routinely worn an ar- ray of different jerseys. Soon, every Rampage player, regardless of level, will don the same ones. “We’re just going to be the Ram-
page top-to-bottom,” said Sherman. “We want to make it more clear what we’re doing, and we’re trying to do a better job of showing what we want to market for parents and young players, especially.”
What the organization has
had, however, is a youth base surrounded by first-rate local hockey, which has helped spark participation interest over the years. “Those little kids who go to
watch Lewis-Palmer play, they get interested (in the sport),” said Saxer, who notes that about 70 percent of the students who play for Lewis-Palmer skated for the Colorado Hockey Club for a few years. “And then, obviously, when
Members of the Colorado Hockey Club, including Parker Hogan of its Squirt B team, will don Colorado Rampage jerseys in the not-too-dis- tant future.
our 18U AAA team has suc- cess putting kids in college and juniors, they get a pretty good crowd and that’s helped grown
interest. “With Monument being a
small town, going to watch Lewis- Palmer and the 18U team is kind
of the thing to do at times.” Is there more growth on the horizon? It’s being
discussed, says Saxer. “Our future plan is to get a junior team as part of
the Rampage umbrella, too,” he said. “Boulder has a team in the Western States Hockey League (the Jr. Bison), so that would be another level of hockey to provide for the kids once they leave 18U. Then they could play junior hockey and not have to leave home. “Those things have been talked about.”
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