Industry Innovations What’s Your BloomIQ?
John Henry’s new Bloom IQ program is focused on arming the average consumer with the knowledge they need to be confident gardeners.
On
BloomIQ.com, customers can search for plant recommendations based on light levels, hardiness zones and color preferences. There are pre-designed gardens available for consumer interests such as attracting butterflies, deer-resistance and fragrance. You can even print a shopping list to take along to your local garden center!
Retailers can tap into Bloom IQ by ordering tags through John Henry, which will all feature the Bloom IQ website next
year. Garden Centers can get a free link to their website put on the Bloom IQ website. John Henry will even be offering retail kiosks so that customers can access Bloom IQ information right from their favorite retailer!
Grab a 6 Pack!
Fides showcased their Party of Six concept – six packs of plants with consumer friendly handles to grab and go!
Info On The Go
Proven Winners is adding Quick Response Codes to their plant tags. Customers will scan the code using their Smart Phones which will direct them to a website where they can view growing
information, design ideas and more for the specific variety. This will allow consumers to access information at the store before they make their purchasing decisions, so that they can be sure they are selecting the right plant for their needs!
The Next Generation of Multi Liners
With so many growers giving multi liners a try, it’s no surprise that breeders were looking to add new twists to the trend.
Danziger introduced their Magical Mixis™ program featuring whimsical tags for consumers and a variety of options for the grower including a freestyle, build your own combo option in addition to their pre-designed recipes.
Snap to it!
Ecke introduced their new SNAP™ System, pre-stuck callused cuttings in a special media. More affordable than a standard rooted cuttings, 2 weeks less production time than a URC.
Selecta introduced the TrixiLiner™ 2.0. This new production system features three separate 20mm elle pot liners that will be grown for three weeks, before being combined into one cell in a specially designed tray for an additional two weeks. This will allow varieties to be treated individually with PGR’s, pinches, drenches, etc., opening up more combination options and eliminating the risk of losing a cutting during production.
Need Advice?
Email your questions to Syngenta at
flowers.tech.help@syngenta.com and they will respond within 24 hours! You can also sign up for weekly tech tips.
Visit us online! |
www.bfgsupply.com
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