health and fitness


New gym unveiled at Nuneaton Academy


Nuneaton Academy, a dual-use centre, has benefitted from a new £75,000 gym. New equipment at the gym, which is


managed by Nuneaton and Bedworth Leisure Trust, was supplied by Precor and includes 13 cardio machines including, treadmills, recumbent and upright bikes and crosstrainers, all featuring Precor’s wireless cardio theatre units. Nuneaton Academy’s new gym also fea-


tures six pieces from Precor’s S-line and two from the C-line strength ranges, in addi- tion to three Icarian stations.


Minister urges image ‘rethink’


Lynne Featherstone, the junior equalities minister, has urged health club operators to stop using “models with perfect bodies” in marketing materi- als as it could potentially deter people from joining clubs. Speaking at the Fitness


Industry Association’s (FIA) Vanguard Council meet- ing, she called on gyms and leisure centres to instead pro- mote “healthy and achievable” body images. Te comments come as part


of the Body Confidence cam- paign, which is spearheaded by the Government Office for Equalities. Te FIA is supporting the initiative as part of its work to increase the public’s understanding of the benefits of exercise. Featherstone said: “Te health and fitness


industry has an important role to play to pro- mote healthy and sustainable ways to achieving


Te Aspire budget gym is located in Cheltenham


Aspire trust secures contract for budget gym


Aspire Sports and Cultural Trust, which runs GL1 Leisure Centre and Oxstalls Tennis Centre in Gloucester, has expanded by opening a budget gym in Cheltenham. Located at Gloucestershire College


Campus, Cheltenham the new site has been branded ‘Xpress Fitness’ and will offer monthly memberships from £15. It features cv and resistance stations, an exercise stu- dio and a multi-use sports area. According to a spokesperson for Aspire,


the trust is currently aiming to establish a portfolio of budget gyms in the region.


David Lloyd awards PT Hero of the Year


Sarah Taylor, a mother of three from Eastbourne, has been named David Lloyd Leisure’s (DLL) PT Hero of the Year 2011. Taylor, 43, shed a total of 3st 4lbs over a


15-month period following an exercise and weight loss regime with the support of her personal trainer, Josh Warrell – based at DLL’s Eastbourne club. “Trough all that I’ve learnt, I cannot see


that I will ever slip backwards to where I was before. Every aspect of my life is bet- ter, and I can’t thank Josh enough – what a team!” said Taylor.


6 Featherstone said centres should promote “achievable” body images


realistic body shapes. We need to move away from selling the image of ‘the perfect body’. Everyone has a different body type and there are no quick-fix solutions. “So let’s work together to change attitudes


and encourage a more inclusive atmosphere in health and fitness centres.”


HMRC campaign for private instructors


A new ‘tax amnesty’ has been launched by HM Revenue and Customs (HMRC) in a bid to encourage the UK’s private fit- ness and dance instructors to come forward with any unde- clared tax liabilities. Te Tax Catch Up Plan is


aimed at those who currently profit from private tuition and instruction, either as a main or secondary income, on which correct tax has not been paid. It will see private tutors and coaches given until 31 March 2012 to declare any outstand- ing liabilities for the years to 5 April 2010 and to pay what they owe. HMRC said those who come forward ahead


of the deadline would receive the “best possible terms”, which is “unlikely” to amount to more than a fiſth of any outstanding tax debts.


Private instructors and tutors are being urged to declare any liabilities Marian Wilson, head of HMRC campaigns,


said: “We are making it as easy as possible for people offering tuition and coaching to use this unique opportunity to put their tax affairs in order by making a full disclosure.”


New UK sales director appointed by York Fitness


Fitness equipment supplier York Fitness has announced the appointment of Philip Cooksey as UK sales director, who joins the company aſter seven years with Technogym. In his new role with York Fitness, Cooksey is to be responsible for maintaining the group’s


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital


position as one of the market leaders in perfor- mance weightliſting and home fitness. Cooksey said: “I build teams around profes-


sional individuals who have a passion, not only for the fitness industry, but for the long-term relationship and success of its customers.”


Twitter: @leisureopps © CYBERTREK 2011


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