IN THIS ISSUE FALL 2011


Serving the tree fruit, grape and wine industries of British Columbia, Canada


Published quarterly by OMedia Communications


Publisher and Editor Bryden Winsby


bryden@omedia.ca


Horticultural Adviser and Contributing Editor


Peter Waterman peter@omedia.ca


Associate Editor Judie Steeves


judie@omedia.ca Contributors


Pat Bowen, Tracy Clark, Lyonel Doherty, Cheryl Hampson, Eugene Hogue, Sean Kuchta, Susan McIver, Denise Neilsen, Gerry Neilsen, Scott Smith, Gary Strachan, Bill Taylor, Kevin Usher, Ray Johnson


Advertising Sales


Mike Hamm mike@omedia.ca


Graphic Design Buddy Cole


buddy@locoldesign.com


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Contents copyright 2011. Reproduction in whole or in part, by any means, without prior written permission, is strictly prohibited.


PRINTED IN CANADA by Menzies Graphics Group Kelowna, BC


On recycled paper containing 10% post-consumer waste


14 22


23 On The Cover


Penticton architect Nick Bevanda examines a scale model of a building he designed for Road 13 Vineywards in Oliver, one of numerous wineries in the Okanagan region that have seen the benefits of making their facilities much more than production centres. See page 6.


Judie Steeves photo


features 8


YOUTHFUL COMMITMENT


We profile two recent additions to the B.C. Fruit Growers’ Association board of directors and their views on how challenges facing the industry should be addressed.


SOFT FRUIT MOSTLY SOLID


Production levels have remained stable for most types, but there has been a significant decline in apricot acreage.


WHAT WOMEN WANT


Survey results provide some marketing insights that many wine producers might not have expected.


THE TOPIARY TRELLIS


There is no single configuration that fits all needs — but with a snip here and a snip there, any vine can be made to fit any trellis.


regulars UP FRONT


MARKETWATCH PETERWATERMAN


4 5


19


WINEMAKER’S BOOKSHELF 25 PRUNINGS


27 British Columbia FRUIT GROWER • Fall 2010 3


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