‘‘


Cancer


patients need to know that they have the option to receive treatment and information from a center that is nationally acclaimed for its state-of-the-art technology and for its affiliation with the Moffitt Cancer Center. SCB Marketing worked side-by- side with SCCC to develop an integrated marketing plan that included radio, TV, print, Internet, branding collateral and special events. SCB Marketing has repositioned SCCC as the leading cancer research and treatment center in Brevard County.”


Dr. Richard Levine, founder of Space Coast Cancer Center (SCCC)


THE VITALITY OF MAGAZINES 2] 4 out of 5 adults read magazines. (Source: MRI)


‘‘


1] Average paid subscriptions reached nearly 300 MILLION in 2009. (Source: MPA estimates based on ABC first and second half 2009 data)


3] MAGAZINES deliver more ad impressions thanTV orWeb in a half-hour period. (Source: McPheters & Company)


4] Magazine readership in the 18 to 34 segment is GROWING. (Source: MRI Fall 2009 data)


6] The average reader spends 43 MINUTES reading EACH ISSUE. (Source: MRI)


5] Since Facebook was founded, magazines gained more thanONE MILLION young adult readers. (Source: MRI)


7] Magazines are theNO. 1 medium of engagement across all dimensions measured. Simmons’ Multi-Media Engagement Study finds magazines continue


8] MAGAZINES andMAGAZINE ADS garner theMOST ATTENTION: BIGresearch studies show that when consumers read magazines they are much


to score SIGNIFICANTLY HIGHER than TV or the Internet in ad receptivity and all of the other engagement dimensions, including “trustworthy” and “inspirational.” (Source: Simmons Multi-Media Engagement Study)


9] MAGAZINES OUTPERFORM OTHER MEDIA in driving positive shifts in purchase consideration/intent. (Source: Dynamic Logic)


less likely to engage with other media or to take part in non-media activities compared to the users of TV, radio or the Internet. (Source: BIGresearch Simultaneous Media Usage Study)


10] Magazines rank No. 1 at INFLUENCING CONSUMERS to start a search online – higher than newer media options. (Source: BIGresearch


Simultaneous Media Usage Study)


OPPORTUNITIES ABOUND!


While magazines remain the most powerful medium to connect and resonate with engaged consumers, savvy business owners know that extending their brand’s message onto a multitude of platforms is essential to a well-rounded marketing plan. SCB Marketing offers many innovative opportunities to connect with our brands’ audiences. Let us work with you on an integrated marketing program that drives new consumers to your business, improves existing consumer loyalty, and, most importantly, maximizes the effectiveness of your marketing budget.


it’s a fact


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20