How to leverage new technology tools to
advocate for students and programs, market your schools and strengthen your communities.
T 18 Leadership
echnology is always changing, always improving, and always pushing the envelope for how we work in education. Improve-
ments in computation have provided for an explosive growth in information processing and data management. The rapid growth of the Internet has improved communica- tion, commerce and distribution systems for entertainment sectors such as music and video. Now we see an abundance of mobile de-
vices that handle not only the functions of a phone, but also serve as cameras, calendars, calculators and access the Web. In this in- creasingly connected age, we are also seeing rapid growth in social network tools such as Twitter and Facebook. These sites are repre- sentative of Web 2.0 resources where users contribute content. Other examples of Web 2.0 sites would include social search engines such as Google and Bing, massive projects such as Wikipedia, video and photo-sharing services like YouTube and Flickr, and blogs
of many different varieties, such as Edublog or Blogger. While many of these web 2.0 sites are well
known for their entertainment value or their role in sharing information, it remains to be seen how we will truly leverage these net- works to create value for society. Right now many of these resources are better known for an abundance of benign chatter about mundane topics such as what was eaten for breakfast or for sharing an opinion about the merits (or lack thereof) of a recent Jus- tin Bieber song. However, there are emerg- ing examples of leveraging these tools for a common purpose.
Web 2.0 tools impact a nation ... and a world
Consider, for example, the way that the
Obama campaign used social media as a resource during the 2008 presidential elec-
By Lisa Gonzales, Devin Vodicka and John White
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