letterfrompublisher T


contact us Publisher


Elaine Russo Gregory


Publisher’s Representative Lisa Peterson


Marketing Director Gloria Taylor Brown


Editors Linda Sechrist


Barbara Amrhein Theresa Archer Julianne Hale


Design & Production Erica V. Northman


he premiere issue of Natural Awakenings Pet has been a learning journey for our staff. Until we began exploring the many aspects of the pet business, none of us realized how much time, energy and money we invest in our four-legged companions nationwide—more than $80 billion annually. Things have certainly changed


since I owned a pet—a beloved Aus- tralian shepherd, Heidi, who crossed the Rainbow Bridge many years ago. Today, integrative medicine and natural products and remedies are more mainstream in the pet world, too. Another heartwarming change: therapy pets that visit hospitals and nursing homes with volunteer handlers. Pets offer love and companionship and bring smiles to all of us. Publishing Natural Awakenings Pet has also given us new opportunities to


P.O. Box 230934 Encinitas, CA 92023


Phone: 760-436-2343


Customer Inquiries email: support@na-sd.com Email: publisher@na-sd.com www.na-sd.com


© 2011 by Natural Awakenings. All rights reserved. Although some parts of this publication may be reproduced and reprinted, we require that prior permission be obtained in writing.


Natural Awakenings Pet is a free publication distrib- uted locally and is supported by our advertisers. It is available in selected stores, health and education centers, healing centers, public libraries and wher- ever free publications are generally seen. Please call to find a location near you or if you would like copies placed at your business.


We do not necessarily endorse the views expressed in the articles and advertisements, nor are we re- sponsible for the products and services advertised. We welcome your ideas, articles and feedback.


become even more involved in the community. We are sponsoring several upcom- ing pet shows: Cardiff Dog Days of Summer, the third annual Doggie Street Festival and the Surf Dog Surf-A-Thon. Bring your family and friends to experience the fun and support our pet community. We hope to see you at all our events, whether as an exhibitor, speaker, visitor or sponsor. Special thanks go to our advertisers, that not only helped to make our pre- miere issue possible, but also work to enlighten pet guardians about what’s best for their faithful companions. Rebekah Peterman of Sunnybrook Farm, a female version of the legendary Dr. Doolittle, is the subject of our Community Spotlight and an exemplary pet professional. Amy Hodges, owner of Wholesome Choice Pet Market, and Ann Thomas, owner of Tigertail Foods, provide valuable information about how nutrient-dense pet foods can keep dogs and cats vibrant, healthy and allergy-free.


Companions of bath-averse canines will appreciate a trip to Dirty Dogs, and those with furry friends that misbehave will be relieved to learn that nearly every problem can be solved at Beckman’s Dog Training Center, owned by talented train- ers Joel and Liz, who previously trained killer whales. We also thank the individuals and businesses that sponsor our adoption spot- lights—they help us find permanent homes for animals in need, and our goal is to have more sponsors in each issue. We welcome any suggestions and information about pet-related events, and invite you to visit our website and email us. You can sign up for our newsletters and digital magazines online to receive our publica- tions as soon as they’re available. Our Natural Awakenings Network program is available for pets, too. For the majority of pet owners that do not have pet insurance, this program offers gener- ous discounts on San Diego’s various pet products and services. Contact us for more details.


Another big “Thank you” goes out to Animal Planet’s Victoria Stillwell and


Linda Michaels, who continue to promote and endorse our Natural Pet. We also want to share a picture that really is worth a thousand words. Just look at that surfing dog photo!


Smiles, wags and purrs,


Natural Awakenings is printed on recycled newsprint with soy- based ink.


4 San Diego Edition www.na-sd.com


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