Daily news, Jobs, Training & TenDers www.spaopportunities.com comment opinion Healing with care CI


n May 2011, spa leaders from around the world met for the 5th annual Global Spa Summit in Bali, Indonesia. Te three-day gathering always produces a wealth of stim- How are such cancer patients treated? Well not year was ‘Engage the C ange,’ and what choice do we have, really? As the world becomes mor connected and borders and boundaries shrink, we really do need to familiarise ourselves with business practices from other regions. Tis has great implications, especially for the spa indus- Inspiritas in San Antonio is a spa for cancer ractices from other sectors and geographies to create a strong global business infrastructure. uring the conference, the audience par- inspired to give better support, care and yes love to cancer victims. At Inspiritas, patients the greatest ch llenge facing the industry today; which segments of our indu try will see the Patients and their families can use the mediation industry standards and best practices?


ancer is a frightening word. Does it mean the end of life, an impaired life, radiation, chemotherapy or what? Does it mean disfigurement?


ulating conversation and debate. Te theme this always too well – as the approach to caring for cancer patients is fairly clinical. Oſten one learns the cold, hard, clinical facts in the doc- tor’s office and then progresses through a series of treatments, surgeries and decisions – again with little comfort or support.


try, a it creates the opportunity to combine best patients, their families, and their caregivers. It was conceived by the START oncology centre – aD group of physicians and nurses who were tici ated in some live polls, and three of the ques ions really popped out to me – what is can get physician prescribed massage from ther- apists trained at centres such as MD Anderson. greatest growth; and who should determine room there without any charge. Te centre also offers guided imagery, yoga, acupuncture, T’ai Chi, Qi Gong and Reiki as well as massage and


lisa starr Mary Tabacchi


Lisa is an expert within the spa and wellness industries with more than 25 in spa education. An associate profes or teamed up with GramercyOne and became the group’s community ambassador


Mary is a spa industry veteran and pio eer years’ experience. In Feburary 2011 she of Cornell University, Mary has also had an undergraduate scholarship created in her honour by Te International Spa Association (ISPA) Foundation


“Industry associations need to create standards, while spa companies need to develop training programmes”


In answer to the first, 28 per cent of the audi- ence said training and education was the greatest he ling touch. Patients can come to meditation and exercise classes with no expense. Please of he group answered preventive m dicine, and 19 per cent said alternative medical therapies. For the third question, the overwhelming response at 75 per cent was professional industry ass Patients can meet with an oncology regis- tered dietitian o learn more about eating for health and healing. Tey can also get assistance cially regarding the development of our most valuable asset, our therapy staffs. Professional industry associations need to create standards, spa companies need to continue to develop on- going training programs, and special attention eeds to be paid to incorporating alternative and wellness therapies.


challenge, by far the largest segment.


In answer to the second question, 46 per cent note that all of these modalities have been stud- ied in depth by the National Institutes of Health. Yoga has been shown to improve cancer patients’ quality of life and sense of well-being. ociations, as opposed to governments. Combining these three points really gives us a roadmap to the immediate future, espe- with make-up and wig fitting in a warm and inviting setting. Te idea at this spa is to bring a sense of control back into the lives of individuals afflicted with cancer. Tere is no doubt that this spa is ruly compassionate. It was founded by t nwo tremendously caring individuals: Dr. Amy Lang, MD and Ms Ginger Kemmy RN, BS. Te START oncologists centre funded this program. to train or certify our personnel in


I don’t mean to imply that spas should be able Along the way Amy and Ginger teamed up with Licesa Starr of Preston-Wynne fame.


dical pro-


urrent trends in alternative therapies, and pay Alliance, Dr. Anthon Cahan, MD, FAC spoke about “making the breast cancer patient whole”. He spoke passionately about how women with pists could benefit from a deeper understanding of relaxation techniques to use during massage and skincare services. Guests interested in


© CYBERTREK 2011


“The great st gift that spas can g ve to all clients is caring and healing in a loving ambience”


detoxification may seek out the latest in lymph drainage or seaweed and mud wraps to comple- recon truction. Dr Cahan’s patients meet in his pa – like office complex where they have access to wig fitting as well as medical treatments. deavor was revealed. F r the last year, a small group of M.D.’s and Ph.D’s have been working on a web portal to support the need for evi- dence-based medical results for both citizens anCancer is th second largest cause of death among the over 18s aſter cardiovascular disease. Today mankind possesses the most technolog- and you will be presented with snapshot pho- tos emblematic of 22 different therapies such as acupuncture,


ment services or counseling they are receiving s from medical professionals.


At GSS, an excellent tool to support this en Note that the objective of these compassionate physicians – the Start Group, Inspiritas and Dr. Cahan all seek to preserve dignity, self esteem and in women feminine beauty.


d spa and medical professionals, and it was unveiled at the conference.


Visit the website, www.spaevidence.com, ically advanced medical treatments in history. Yet we must heal the whole person, not simply “cure” the disease. Unfortunately, as the popu- l yaoga.tion ages, the risk for heart disease and cancer mation about that therapy along with an array all clients is caring and healing in a loving ambi- an Te savvy spa therapist will definitely invest some time in going through this site and becom-


You will al o discover a wealth of infor- will rise. Te greatest giſt that spas can give to of research results.


dures. But we do need to keep abreast of the We as spas might refer those guests who ask to c At the 9 May meeting of the New York Spa attention to how they can be interwoven into the spa experience. If spa clients are seeking


can present management with a business case for related training programs will be highly val- ued in this new world of wellness.


ce. As we know, there are antidotes to these diseases which include nutrition and exercise. ing familiar with the basics on these therapies a physician, personal trainer, gym or dietitian. about how to update current service protocols reflect t


nd their efficacy. It will likely lead to ideas But we are best at holistic healing and caring. toHow to help cancer patients? Find your local


treatments for sleep deprivation, then spa thera- Terapists who are up-to-date on the facts and cancer were disfigured in the past by cancer surgery. Tose womens’ survival rate were less than modern surgery with beautiful breast


oncologist office and ask to form a partnership. Ask where to train your licensed therapist in oncology massage and spa treatments. Let’s reach out and heal.


Twitter: @spaopps r candling, th lassotherapy, and Embracing change


The spa industry can play its part in bringing a sense of control light on spaev dence.com – a new online resource fo spa therapists


Lisa Starr looks back at the recent GSS event and also sheds some back into the lives of individuals afflicted with cancer


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