COCOA SUSTAINABILITY 05
anecdote,” Cagli demurs. “Are you familiar with the video that was made by Greenpeace against Kit Kat about the use of palm oil which was linked to deforestation? If you look at that video, you will notice that Kit Kat has the Fairtrade logo on it. So you can face a market backlash even if you have the certification logo on your product, that’s the point I’m trying to make.” Cagli admits that there is a certain level of
Ferrero’s position regarding UTZ, Fairtrade
and the Rainforest Alliance means that the familiar symbols that have started to appear on brand favourites don’t appear on any Ferrero products, at least for now. Nevertheless,
Ferrero have started sourcing cocoa certified by some of these schemes. Have Ferrero noted any market backlash to
the lack of widely recognised sustainability logos on their products? “Let me refer to an
recognition from consumers, which is why Ferrero are conducting trials with the certification schemes. But are consumers more likely to buy a product with a Fairtrade logo on it, for example? “If the quality and price is the same, yes. If the quality is lower, they don’t buy it just because it’s sustainable. We have seen some very interesting research that in Europe you see a different approach between Central/Northern Europe and Central/Southern Europe. In countries like Scandinavia or the UK, consumers look at food content in terms of nutrition, like how much fat, sugar and so on there is, as well as in terms of the ethical and environmental aspects involved. The more south you go, like Italy, Spain and Greece, consumers don’t look at these issues very much, they want to see if the product is natural, does it have preservatives, chemicals and so on. Consumers
100% hygiene and cleanability
with the Synchronous Drum Motor
Max. 45°C specific heat: ideal for temperature-sensitive processes in the food industry
TYPE EL - CLASS I APRIL 2010
30% less cleaning effort compared to traditional drives
20% less energy costs and CO2
I N T E R R O L L . C O M emissions
Perfect stop-and-go operation and precise positioning (no downtimes)
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