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THE OFFICIAL SHOW DAILY 2--5 May 2011


TODAY'S GUIDE TO SEMINARS AND EVENTS


Contents


4 Thursday 5 May


SHOW GOES PUBLIC WITH PRIZES BLITZ


Agent education and careers advice also on final-day agenda The 18th


instalment of Arabian


Travel Market will end on a high today with day four of the show dedicated to job seekers, travel agents and consumers. With the last day of Arabian


Travel Market earmarked for a triple whammy of events - Travel Agents Day, Careers Day and Consumer Day - the show floor is buzzing with excitement as exhib- itors gear up to conduct a range of initiatives aimed at enticing travel agents, consumers and prospec- tive employees to their stands. “To mark Consumer Day (to


take place from 3pm to 9pm) our exhibitors are offering a number of very exciting prize


giveaways,” explained Stephanie Bleakley, marketing executive for Arabian Travel Market, who is responsible for Travel Agents Day and Consumer Day. “Today is all about inspiring the


travel agents who sell the prod- ucts and the consumers who buy the products and our exhibitors are going all out to educate them about what they have to offer.” Pre-registered consumers


have the chance to win an iPad 2 while the Oman Ministry of Tourism is giving away a luxury holiday for two to Muscat. Sofitel Dubai Jumeirah Beach


has also put forward a weekend break for two, while Argentina


will lure would-be footballers to its stand with its ‘Soccer Zone’ where Bleakley says visitors can “test their kicking skills and bend it like Beckham”. Travel agents are also well


catered for with initiatives and seminars galore. The popular Travel Agents


Passport scheme, sponsored by TTN, will offer agents a chance to win prizes once they have received a stamp from all partici- pating exhibitors, plus educa- tional seminars will encompass far-reaching topics such as ‘How the web is set to change the travel retail landscape forever’. Current or would-be travel and hospitality professionals looking to start or enhance their career in the industry are also spoiled for choice with the seminar offering. Topics covered include ‘Get


04 EXHIBITOR NEWS 19 CULTURAL SHOWCASE 20 RUSSIA / MALDIVES 21 CHINA / TURKEY 22 SINGAPORE / SRI LANKA 24 PHOTO REVIEW 26 SHOWFLOOR PERSPECTIVE


the job you want in travel and hospitality’ with an impres- sive panel line-up featuring an Emirates Airline pilot and an award-winning hotel general manager, as well as several Emirati industry professionals who hope to encourage other nation- als to start a career in travel.


Continued on page 4


Visit us at Hall 3 Stand: UAE2480


PHOTO REVIEW OF ARABIAN TRAVEL MARKET 2011


GOLDEN CAREER OPPORTUNITY FOR ‘APPRENTICE’ WINNER


The winner of Arabian Travel Market’s inaugural ‘Apprentice’ initiative has been unveiled. Maria Del Carmen Garcia


Pena, who next month (June) will graduate from Les Roches International School of Hotel


Management in Switzerland, “stood out from the rest” of the candidates, according to judge Chris Watson, regional head of Human Resources, Middle East & Africa, at Millennium & Copthorne Middle East Hold- ings, which in conjunction with Hotelier Middle East magazine, sponsored the scheme. Pena, who is a Mexican


national, will be employed by Millennium & Copthorne in the coveted management trainee role where she will learn the key skills required to manage opera- tions in every hotel department. “As a future graduate of Les


Roches International School of Hotel Management, I am eager and prepared to commence my career,” said Pena.


Maria Del Carmen Garcia Pena Continued on page 4


How the web is set to change the travel retail landscape forever


Today's Highlights 11.30 - 13.00


How to combat the challenges of attracting and retaining talent Get the job you want in travel and hospitality


13.00 - 14.00 14.00 - 15.00


15.00 - 16.00 Kickstart your career


How to dress for an upgrade and create your perfect holiday wardrobe 17.00 - 18.00


19 on page 24 on page


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