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NEWS
FERRARI WORLD THEME PARK'S ÕONE-OF-A-KINDÔ EXPERIENCE
Ferrari World Abu Dhabi will reach out to travel trade profes- sionals looking to boost their portfolio of UAE attractions at Arabian Travel Market. The Ferrari theme park, which is the only one of its kind and also the largest indoor theme park in the world, opened on Abu Dhabi's Yas Island in November 2010. Among its 20 rides and attrac- tions is the world's fastest roll- ercoaster, which hits speeds of 240 kilometres per hour. Fabien Laurent, sales director of Ferrari World Abu Dhabi, said the fact that the iconic theme park was so unique made it a major drawcard in the tourism business.
"Arabian Travel Market provides an opportunity for international travel trade repre- sentatives to understand why partnering with the world's larg- est indoor theme park boosts their UAE itineraries, in both leisure and MICE," Laurent said. "Delegates visiting our stand will be able to find out more about the many incentives and creative marketing tools we offer our trade partners to help them promote Ferrari World Abu Dhabi to their clients. Ferra- ri World Abu Dhabi gives travel trade professionals a chance to do things differently and gain a winning edge, especially in the highly competitive MICE and groups sector," he added.
4.6 billion
Growth in passenger traffic in 2010 (6.3%) Source: Airport Council International
BANYAN TREE SHOWCASES GROWING HOTEL PORTFOLIO
Banyan Tree Hotels & Resorts is turning the spotlight on its growing portfolio of properties in the Middle East at this week's Arabian Travel Market. The Middle East is a key market for Banyan Tree with new resorts planned for Oman, Jordan and Egypt over the next five years, in addition to its flag- ship Middle East resort, Banyan Tree Al Wadi, which opened in Ras Al Khaimah last year. "The Middle East is a key strategic market for Banyan Tree Hotels & Resorts in terms of outbound and inbound visi- tors," explained Banyan Tree Hotels & Resorts vice president marketing, Luca Deplano. "There is a growing and dedi- cated sales and marketing team
in Dubai to build new relation- ships with industry contacts and to nurture existing relation- ships with trade partners." The hotel operator recently appointed Zee Basilla as regional director of market- ing in the Middle East, who Deplano said would "play an important and pivotal role". "Shamel Droubi has also recently been appointed as direc- tor of sales and marketing at Banyan Tree Al Wadi. Both executives have extensive knowledge and experience work- ing in the Middle East tourism and hospitality sectors," added Deplano. In addition to its growth across the region, the company will aim to highlight opportunities to the outbound tourism sector at
Arabian Travel Market 2011. "We currently operate resorts in key tourism hot spots for the Middle East, including the Seychelles, Maldives and also Thailand," Deplano said. "A new Angsana resort will also soon open in Mauritius."
He concluded by stating the firm's key goals this week: "The aim is to nurture existing strong relationships with major trade partners including Gullivers, Arabian Adventures, DNATA, Emirates Holidays, Destinations of the World, Alpha Tours and Desert Adventures but also to source and build new trade relationships. Another objective is to build awareness of Banyan Tree's brand equity and all that it offers the region."
Travel trade delegates who visit the stand will also have the chance to experience the theme park for themselves with a complimentary entry pass. "Ferrari World Abu Dhabi is globally a one-of-a-kind experi- ence. We want agents to get behind the wheel on the racing simulators, test their nerves on the world's fastest rollercoaster and scout out the meeting space while they are in town so they get a taste of what sets us apart. "It's only when they step into the park that agents really understand what makes Ferrari World Abu Dhabi a must-visit destination and the different ways they can partner with us," Laurent said.
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KEMPINSKI CONFIRMS FIVE NEW MIDDLE EAST PROPERTIES
Kempinski Hotels has confirmed it will open five new luxury hotels in Bahrain, Saudi Arabia and the UAE before the end of 2012. The new properties Kemp- inski Hotel & Residences Palm Jumeirah in Dubai; Kempin- ski Hotel, Jeddah; Kempinski Hotel, Riyadh and Kempinski Al Othman Hotel, Al Khobar in KSA; and Kempinski Hotel Bahrain City Centre, Manama Ð will showcase the latest green
and intelligent technology, according to the company. Kempinski Hotel teams from Bangkok to Budapest recently travelled across the GCC to strengthen business ties with their travel trade partners in the region.
The roadshow took in major cities in Saudi Arabia, Qatar and Kuwait. "There has been a signif- icant rebound at the higher-end of the travel industry in the past
year. While people are becoming more adventurous in their desti- nation choices, they still desire and appreciate all the comfort and assurance that staying at a well-established global hotel brand offers," said Avsar Koc, regional director of sales, Middle East, Kempinski Hotels. "This was the fifth edition of our annual roadshow and we once again embraced the oppor- tunity it provided us to showcase our growing hotel portfolio to our regional travel trade part- ners, in order for them to contin- ue to recommend us to their clients." The Middle East road- show is being followed up with a strong presence at Arabian Travel Market where the hotel group has a corporate stand and is showcasing 13 properties from across the globe.
Visit stand HC630 DUBAI CALENDAR UNVEILED
Dubai Events and Promotions Establishment (DEPE) unveiled 'Dubai Calendar' Ð the first offi- cial reference for all events taking place in the emirate. The calendar and its logo was launched at Arabian Travel Market by His Highness Sheikh Ahmed bin Saeed Al Maktoum, president of the Dubai Civil Aviation Authority, chairman of Dubai Airports and chairman and chief executive of Emirates Airline and Group.
Visit stand xxxxx Visit stand HC630
The idea behind the calendar, which provides details of all Dubai events including festivals, exhi- bitions and cultural and sports happenings throughout the year,
is to keep business and leisure visitors, as well as residents, informed on all key activities. Speaking at Arabian Travel Market, DEPE CEO Laila Suhail said: "The Dubai Calendar will fill the current information void by presenting an official point of reference for events organised across Dubai in addi- tion to enabling government and private sector entities to benefit from this comprehen- sive information pool." She said the calendar would also benefit key stakeholders
DEPE CEO Laila Suhail
in the travel industry in that it provided them with lead time to create value-added packages around key events.
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