MM
a Tale of Two (Real) Women
During 2009, tabloid press coverage has been dominated by the stories of two contrasting reality show contestants and the involvement of both old and new media in their rise and fall. Steph Hendry explores the central and ambivalent role of audiences in the lives of Jade Goody and Susan Boyle.
It’s been an odd year in the world of ‘reality’
television. Big Brother’s 2009 broadcast was less than enthusiastically received with declining viewing figures suggesting the country’s love-affair with BB and its tabloid spin-offs is at an end. This was confirmed by C4’s recent announcement that they will no longer broadcast the show after 2010. On the other hand, reality TV’s dominance in mainstream culture seems to have hit maximum capacity several times this year. Two events dominated the world of reality TV in the first half of 2009: the death of Jade Goody and the rise of Susan Boyle. Coming within a month of each other in March and April, the public and media responses to these two stories can be seen to represent the changing nature of modern media as we enter the second decade of the century. There is a decrease in ‘old media’s’ dominance in leading the way celebrity events are mediated and the phenomenon of Jade Goody was largely driven by ‘old media’ such as television broadcasting, tabloid newspapers and magazines. The Susan Boyle story symbolises the start of ‘new media’s’ power in disseminating information and allowing audiences to be part of the construction of a story; at the same time it highlights the rise in influence of new technologies such as YouTube and Twitter.
24 MediaMagazine | December 2009 | english and media centre
Jade Goody The story of Jade Goody is a tragic one.
The death of any 27-year-old mother of two is sad, but in itself not particularly newsworthy; however this event was the resolution of the tumultuous narrative the media and Jade herself had presented of Jade’s life. As a Big Brother contestant in 2002, Jade was vilified by the tabloid press and despised for being ‘fat’, ‘ugly’ and ‘thick’. Despite not winning Big Brother, she went on to be the most successful ex-housemate in terms of her public profile and earnings. She became a regular fixture in magazines such as heat, OK! and Now! and was the subject of fly-on-the-wall documentaries which consolidated her fame. At the height of this time of positive representations she followed the lead of other celebrity ‘brands’ and a perfume was released under her name. Her popularity was hit when she was accused of racist and bullying behaviour whilst taking part in 2007’s Celebrity Big Brother and, until her illness, this scandal damaged her earning potential and her media presence dwindled.
Jade was in the process of rebuilding her career when, on India’s version of Big Brother (Big Boss), she was given the news that she had cervical cancer. From this time on, her media saleability increased as her illness, her treatments and ultimately her death were all reported in a range of media forms. Towards the end of her life she was being filmed by Living TV and the image of her physical deterioration was used in tabloid newspapers and in gossip magazines along with a range of stories following her and her family’s responses to the illness. Jade’s story was that of an underdog making
good. She was an ordinary girl, who escaped from the mundanity of everyday life and found herself in the privileged world of celebrity. Not possessing a saleable talent, Jade’s unique selling point was her ordinariness and the fact that she represented a belief that ordinary people, with limited talent, little education and from poor and troubled backgrounds could experience a life of wealth and fame. Her illness and death became public property and it was recognised that this trying time in her life could
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67