MERSEY MARITIME
What we believe also significantly contributes to our success as a membership organisation is the strength of the Mersey Maritime brand. Our brand identity is defined by a clear vision and a set of values that run through everything we do. These values set the tone for the way in which we communicate with our members and partners and define how we conduct the business of running Mersey Maritime. This consistency is important in that it makes a clear statement about what Mersey Maritime stands for and, we hope, reinforces the organisation in the minds of our members as professionally-run, influential, credible and approachable.
From left to right
Martha Francis Finance Manager Annette Parker Communications Manager David Pendleton Business Development Director Jim Teasdale Chief Executive Tim Sung Project Coordinator
industry focused events and briefings in order to build effective networks and local supply chains, really pays off.
So what else does it take to be good at attracting and keeping members? From our point of view, it pretty much always comes down, in the end, to the quality of the relationships we build. Strong working relationships – across all sectors - are the backbone of Mersey Maritime and our membership profile is a direct reflection of how well we perform in this respect.
Our business forums and monthly networking meetings pull in senior executives of multi-nationals and small business owners from across the whole spectrum of maritime businesses we represent – and we‘ve seen some brilliant examples of collaborations come out if it. So it’s our job to know our members, understand their business, and link them up with like-minded or complementary organisations to help realise their ambitions for growth. Membership is about belonging and being part of the group, and the effort we put into running
Which brings me to communication. Getting to know our members relies on effective communication, by which I mean giving them the support or advice they need when they need it. If I had to summarise it, I’d say it’s about being accessible to your members and making things happen. Some of our members contact us every week and others just once a year. The trick is to make the once-a-year guy feel he’s had enough value from that one contact to justify his membership which, when you think about it, comes straight back to our ability to know the right people and pull the right strings. A recent example of this came about after a decision by the previous Labour Government to impose backdated port rates liabilities - which in some cases amounted to £millions - on companies operating from premises at UK ports. Many were faced with the prospect of overnight insolvency. But as Mersey Maritime took up the cudgels on their behalf, leading an ultimately successful lobbying campaign to have the legislation scrapped, some 70 affected companies at the Port of Liverpool suddenly realised the value in having a Mersey Maritime to act on their behalf.
Lastly, pick up the phone and call people. These days, it’s so easy to ping emails back and forth that we forget that it’s sometimes better and more personal to pick up the phone. You also learn a lot more that way. Which brings me back to the importance of relationship building. First and last, it’s a people thing.
Mersey Maritime is fortunate to be supported by a strong membership and we work hard to deliver the benefits that membership confers.
WHAT OUR MEMBERS SAY ABOUT US
“As a forum for the industry to meet and discuss topical issues, Mersey Maritime is unique. There is nothing else like it!” Phil James – Partner, Marine Team, Weightmans Solicitors
“Mersey Maritime provides excellent networking opportunities, allowing people to meet people, and it does exceptionally well on training and skills. My only criticism is that companies want more!” James Douglas, Managing Director, ContainerPort
“As part of our ongoing commitment to Liverpool, CMA CGM wanted to expand our operations in the city. However, in order to achieve this we needed to make sure the project would be cost effective. Mersey Maritime were tremendous in the work they did in helping us to deliver this project and create new employment opportunities in the sector.” Graham Fraser, Managing Director, CMA CGM
Annette Parker Mersey Maritime
www.merseymaritime.co.uk
Wind Energy NETWORK
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